Keri Hilson x Avon. Keri Hilson was announced at Avon’s annual leadership conference as the new rep for the company’s Imari fragrance line. According to WWD, Hilson “appeals to young, Twitter-savvy consumers and potential representative recruits.”
An Avon rep explained, “Keri just brings a youth and vitality to our brand. I think that she’s just the perfect transition.”
Keri added, “I’m really careful. I don’t want to be affiliated with too many brands. It’s got to make sense, and it makes sense [with Avon.] I love fragrance. I love beauty. I love to teach women that they should feel confident and feel good about themselves for themselves.”
