Tuesday, September 21, 2010

Beauty Contact harnesses star power with new celebrity scents

UAE. Beauty Contact has signed a global distribution agreement with UK-based Jigsaw esl, adding several new brands to its growing portfolio.

Under the agreement, Beauty Contact will distribute the brands Katie Price, Westlife, Storm, and Lambretta (among others) worldwide, except in the UK where Jigsaw handles its own licensed brands. The agreement also sees Jigsaw becoming the distributor for Beauty Contact’s Cadillac and Madonna Nudes 1979 fragrances in the UK, South Africa and Australia. he alliance comes at the heels of Beauty Contact’s recent agreement appointing US-based ALFA Brands as the exclusive travel retail agent for Cadillac and Madonna Nudes 1979 in North America.

Sharing the company’s recent breakthroughs with The Moodie Report at the TFWA Asia Pacific in Singapore, Beauty Contact President and CEO Alwyn Stephen said: “We realised we needed to add more brands to our portfolio in order to give our distributors a reason to work with us, so if something doesn’t work, something else will. That’s why we decided to join hands with Jigsaw esl; they are the licensees for these brands: Katie Price, Storm, Lambretta, Westlife, and many more. We decided to show just four of their lines in Singapore.”

Also new at the Singapore show was Cadillac LITE, specially developed for Asian markets, where fresher and lighter scents are preferred. It is packaged in a similar bottle to the original men’s fragrance. The 100ml will retail at US$58 and the 50ml will retail at US$46.


Stephen said he had big plans for the TFWA World Exhibition in October: “I want to do something spectacular for Cannes; I want Beauty Contact to really stand out.” He has plans for a mega launch – which may include a celebrity appearance – to celebrate the new Katie Price fragrance and the Cadillac ladies line, which has been in the works for the past few months.

Recent travel retail developments include a listing with Aldeasa at Santiago de Chile Airport, and Stephen aims to make further advances in the channel by first laying a solid foundation in the domestic markets. “Our biggest goal [at TFWA Asia Pacific] is to open up at least four to five countries, and I think we’re on track for that,” Stephen said.

Another ambition is to be listed onboard Emirates Airline and at Dubai Duty Free, Stephen revealed to The Moodie Report. He also wants to go after the South American market, where the Cadillac brand is well known.

In addition to being one of the sponsors at the recent Canadian Fragrance Awards, Beauty Contact has been approached by Sony BMG Music Entertainment to create fragrances for two of its leading Asian artistes. Negotiations are still underway.

Besides taking on celebrity fragrances, Beauty Contact is also boosting its star power with its various associations with Hollywood. Cadillac recently signed budding actor/writer/filmmaker Kenneth Monroe as the spokesperson for its Cadillac Black men’s fragrance, and became the official sponsor of his movie campaign.

“Beauty Contact is going places. We have been very active despite the recession – it’s not stopping us, it’s not slowing us, in fact it’s a reason for us to keep going. This train doesn’t stop,” Stephen enthused.


KATIE PRICE

Born Katrina Amy Alexandria Alexis Infield, Katie Price made her name as a glamour model under the name Jordan, becoming a regular on magazines such as FHM, Playboy, Nuts and Esquire. She has since gone on to build a £30 million business empire comprising children’s books, lingerie, autobiographies, novels, documentaries, a chat show, and her own fragrance line. The Katie Price line of perfumes includes Stunning, Besotted and the new Precious Love.

Stunning offers a blend of floral and musky notes. Its top notes feature clean mandarin, developing into a fruity heart note with violet and jasmine, and finally settling into a base of patchouli and bergamot.

Stunning is available as an edp in three volumes: 30ml (US$36), 50ml (US$48) and 100ml (US$52). It also comes in a gift set comprising a 50ml edp and 100ml body lotion (US$50).

Besotted is “an expression of magnetic and carefree sensuality for dynamic women”, said Katie Price.

The fragrance opens with top notes of lemon, grapefruit, mandarin, violet and seaweed, followed by heart notes of melon, blackcurrant, jasmine, rose, cyclamen, and lily of the valley. Base notes comprise sandalwood, moss, vanilla, white musk, and amber.

Besotted comes as an edp in three volumes: 30ml (US$36), 50ml (US$48) and 100ml (US$52). It is also available as a 50ml edp and 150ml shimmer body lotion (US$50).



WESTLIFE

Formed in 1998, Westlife is an Irish pop band that was signed and managed by Simon Cowell and Louis Walsh. Comprising four members – Shane Filan, Mark Feehily, Nicky Byrne and Kian Egan – the pop group has sold over 40 million records globally. In the UK alone they have scored nine multi-platinum albums and 14 number one hits. The band is currently planning a world tour to follow its UK tour in summer after the release of the new 2010 album ‘Where We Are’. Westlife has two self-branded fragrances: X and the new With Love.

With Love is a new fragrance for ladies launching in the fall of 2010. Following on from the successful X fragrance, the new accord is a soft modern feminine floral designed to complement the band’s contemporary look.

The fragrance includes floral top notes of green leaf, pink grapefruit, cassis, and juicy apricot with heart notes of muguet, rose, white jasmine, and apple blossom. Base notes include white musk and blond woods.

With Love is available as a gift set comprising a 100ml edp and 150 ml body lotion (US$36).

Westlife X also comes as a gift set, and includes a 50ml edp, 100ml shower gel and 100ml body lotion (US$54).

About Beauty Contact

Founded by Alwyn Stephen in 2002, Beauty Contact provides a wide range of management consultancy services to international and local institutions.

Registered in Toronto, Canada with its head office in Dubai, Beauty Contact was set up to register global licences. The first licence signed by Beauty Contact was for Cadillac Fragrances, under licence by General Motors USA to design, develop, produce and distribute fragrances worldwide under the Cadillac name.

Tuesday, August 31, 2010

What is Perfume

Perfume is a mixture of fragrant essential oils and aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces a pleasant scent . The odoriferous compounds that make up a perfume can be manufactured synthetically or extracted from plant or animal sources. Perfumes have been known to exist in some of the earliest human civilisations either through ancient texts or from archaeological digs. Modern perfumery began in the late 1800s with the commercial synthesis of aroma compounds such as vanillin or coumarin, which allowed for the composition of perfumes with smells previously unattainable solely from natural aromatics alone.

The word perfume used today derives from the Latin "per fumus", meaning through smoke. Perfumery, or the art of making perfumes, began in ancient Mesopotamia and Egypt and was further refined by the Romans and Persians. Although perfume and perfumery also existed in India, much of its fragrances are incense based. The earliest distillation of Attar was mentioned in the Hindu Ayurvedic text Charaka Samhita. The Harshacharita, written in 7th century A.D. in Northern India mentions use of fragrant agarwood oil. The world's first recorded chemist is considered to be a woman named Tapputi, a perfume maker who was mentioned in a cuneiform tablet from the second millennium BC in Mesopotamia.She distilled flowers, oil, and calamus with other aromatics then filtered and put them back in the still several times. In 2005, archaeologists uncovered what are believed to be the world's oldest perfumes in Pyrgos, Cyprus. The perfumes date back more than 4,000 years. The perfumes were discovered in an ancient perfumery. At least 60 stills, mixing bowls, funnels and perfume bottles were found in the 43,000-square-foot (4,000 m2) factory. In ancient times people used herbs and spices, like almond, coriander, myrtle, conifer resin, bergamot, as well as flowers.

The Arabian chemist, Al-Kindi (Alkindus), wrote in the 9th century a book on perfumes which he named Book of the Chemistry of Perfume and Distillations. It contained more than a hundred recipes for fragrant oils, salves, aromatic waters and substitutes or imitations of costly drugs. The book also described 107 methods and recipes for perfume-making and perfume making equipment, such as the alembic (which still bears its Arabic name).

The Persian chemist Ibn Sina (also known as Avicenna) introduced the process of extracting oils from flowers by means of distillation, the procedure most commonly used today. He first experimented with the rose. Until his discovery, liquid perfumes were mixtures of oil and crushed herbs or petals, which made a strong blend. Rose water was more delicate, and immediately became popular. Both of the raw ingredients and distillation technology significantly influenced western perfumery and scientific developments, particularly chemistry.

The art of perfumery was known in western Europe ever since the 1221 if we consider the monks' recipes of Santa Maria delle Vigne or Santa Maria Novella of Florence, Italy. In the east, the Hungarians produced in 1370 a perfume made of scented oils blended in an alcohol solution at the command of Queen Elizabeth of Hungary best known as Hungary Water. The art of perfumery prospered in Renaissance Italy, and in the 16th century, Italian refinements were taken to France by Catherine de' Medici's personal perfumer, Rene the Florentine (Renato il fiorentino). His laboratory was connected with her apartments by a secret passageway, so that no formulas could be stolen en route. Thanks to Rene, France quickly became one of the European centers of perfume and cosmetic manufacture. Cultivation of flowers for their perfume essence, which had begun in the 14th century, grew into a major industry in the south of France. Between the 16th and 17th century, perfumes were used primarily by the wealthy to mask body odors resulting from infrequent bathing. Partly due to this patronage, the perfumery industry was created. In Germany, Italian barber Giovanni Paolo Feminis created a perfume water called Aqua Admirabilis, today best known as eau de cologne, while his nephew Johann Maria Farina (Giovanni Maria Farina) in 1732 took over the business. By the 18th century, aromatic plants were being grown in the Grasse region of France, in Sicily, and in Calabria, Italy to provide the growing perfume industry with raw materials. Even today, Italy and France remain the centre of the European perfume design and trade.

The precise formulae of commercial perfumes are kept secret. Even if they were widely published, they would be dominated by such complex ingredients and odorants that they would be of little use in providing a guide to the general consumer in description of the experience of a scent. Nonetheless, connoisseurs of perfume can become extremely skillful at identifying components and origins of scents in the same manner as wine experts.

The most practical way to start describing a perfume is according to the elements of the fragrance notes of the scent or the family it belongs to, all of which affect the overall impression of a perfume from first application to the last lingering hint of scent


Traditional

The traditional classification which emerged around 1900 comprised the following categories:

Single Floral: Fragrances that are dominated by a scent from one particular flower; in French called a soliflore. (e.g. Serge Lutens' Sa Majeste La Rose, which is dominated by rose.)
Floral Bouquet: Is a combination of fragrance of several flowers in a perfume compound e.g. Attar Majmua & Fancy Boquet etc.
Ambered, or "Oriental": A large fragrance class featuring the sweet slightly animalic scents of ambergris or labdanum, often combined with vanilla, tonka bean, flowers and woods. Can be enhanced by camphorous oils and incense resins, which bring to mind Victorian era imagery of the Middle East and Far East.
Wood: Fragrances that are dominated by woody scents, typically of agarwood, sandalwood and cedarwood. Patchouli, with its camphoraceous smell, is commonly found in these perfumes. A traditional example here would be Myrurgia's Maderas De Oriente or Chanel Bois-des-Îles. A modern example would be Balenciaga Rumba.
Leather: A family of fragrances which features the scents of honey, tobacco, wood and wood tars in its middle or base notes and a scent that alludes to leather.
Chypre: Meaning Cyprus in French, this includes fragrances built on a similar accord consisting of bergamot, oakmoss, patchouli, and labdanum. This family of fragrances is named after a perfume by François Coty.
Fougère: Meaning Fern in French, built on a base of lavender, onion, coumarin and oakmoss. Houbigant's Fougère Royale pioneered the use of this base. Many men's fragrances belong to this family of fragrances, which is notcharacterized by its sharp herbaceous and woody scent. Some well-known modern fougères are Fabergé Brut and Guy Laroche Drakkar Noir.


Modern

Since 1945, due to great advances in the technology of perfume creation (i.e., compound design and synthesis) as well as the natural development of styles and tastes; new categories have emerged to describe modern scents:

Bright Floral: combining the traditional Single Floral & Floral Bouquet categories. A good example would be Estée Lauder's Beautiful.
Green: a lighter and more modern interpretation of the Chypre type, with pronounced cut grass, crushed green leaf and cucumber-like scents. Two examples would be Estée Lauder's Aliage or Sisley's Eau de Campagne.
Aquatic, Oceanic, or Ozonic: the newest category in perfume history, appearing in 1991 with Christian Dior's Dune. A very clean, modern smell leading to many of the modern androgynous perfumes. Generally contains calone, a synthetic scent discovered in 1966. Also used to accent floral, oriental, and woody fragrances.
Citrus: An old fragrance family that until recently consisted mainly of "freshening" eau de colognes, due to the low tenacity of citrus scents. Development of newer fragrance compounds has allowed for the creation of primarily citrus fragrances. A good example here would be Hermès's Eau D'orange Verte.
Fruity: featuring the aromas of fruits other than citrus, such as peach, cassis (black currant), mango, passion fruit, and others. A modern example here would be Ginestet Botrytis.
Gourmand: scents with "edible" or "dessert"-like qualities. These often contain notes like vanilla, tonka bean and coumarin, as well as synthetic components designed to resemble food flavors. A sweet example is Thierry Mugler's Angel. A savory example would be Dinner by BoBo, which has cumin and curry hints.

Fragrance Wheel perfume classification chart, ver. 1983

The Fragrance wheel is a relatively new classification method that is widely used in retail and in the fragrance industry. The method was created in 1983 by Michael Edwards, a consultant in the perfume industry, who designed his own scheme of fragrance classification.The new scheme was created in order to simplify fragrance classification and naming scheme, as well as to show the relationships between each of the individual classes.

The five standard families consist of Floral, Oriental, Woody, Fougère, and Fresh, with the former four families being more "classic" while the latter consisting of newer bright and clean smelling citrus and oceanic fragrances that have arrived due to improvements in fragrance technology. Each of the families are in turn divided into sub-groups and arranged around a wheel.

Crabtree & Evelyn will introduce Iris fragrance

Crabtree & Evelyn will introduce Iris, a new fragrance for women, early next month: Inspired by the delicate beauty of an exquisite single blossom, Crabtree & Evelyn IRIS epitomizes the modern woman who blends timeless elegance and femininity with an essence of creative spirit. By using the finest ingredients, including the classic Iris rhizome, also known as Orris root, and the lively top notes of natural Italian bergamot and cassis, Iris is an elegant yet fresh scent for day or evening. Additional notes include sandalwood, patchouli, vetiver, cedar and creamy musk. Crabtree & Evelyn Iris will be available in 100 ml Eau de Toilette and in a variety of bath, body and home fragrance products. read more: http://yourfragrance.info/iris-by-crabtree-evelyn/

new perfume: Carolina Herrera 212 VIP

Next month, Carolina Herrera 212 VIP, a new fragrance for women “inspired by New York’s young creative people”. 212 VIP is a flanker to 1997′s Carolina Herrera 212. 212 VIP was developed by perfumer Alberto Morillas; the notes for the floral fragrance include rum, passion fruit, gardenia, musk, vanilla and tonka bean. Carolina Herrera 212 VIP will be available in 30, 50 and 80 ml Eau de Parfum.

read more:

http://yourfragrance.info/carolina-herrera-212-vip/

Designer Tommy Hilfiger has quietly dropped his All-American image to promote Loud

Designer Tommy Hilfiger has quietly dropped his All-American image to promote Loud, his newest men's and women's fragrances for Estée Lauder. Earlier fragrance launches featured blonde-haired, blue-eyed American models, while new ads for Loud feature models who appear more at home in the 1980s club scene.

Both Loud for Her and Loud for Him are built around rose and patchouli notes and were developed by Aurelien Guichard and Yann Vasnier of Givaudan. The women’s scent adds lychee to the rose top note, and finishes with patchouli, while the men’s juice is primarily patchouli with a hint of rose.

read more : http://yourfragrance.info/tommy-hilfiger-loud-fragrant-duo/

Thursday, July 1, 2010

Davidoff Champion fragrance

The top notes give sparkling opening with bergamot and lemon. Then accord in the middle note has an aromatic green touch of galbanum and clary sage aromatic. Classic base composed by cedar and oak moss is attractive and it has a long lasting finish. DAVIDOFF CHAMPION is a sporty, fresh fragrance.

Top note: bergamot & lemon
Middle Notes: clary sage, galbanum essence
Base notes: cedar & oakmoss accord

Perfumer: Aurélien Guichard / Givaudan

Playboy New York Perfume

Inspired by the electrifying feeling of this city of cities leads a cult of the Playboy brand new modern, seductive fragrance for men: New York Playboy embodies the vibrant energy of this trendy city that never sleeps.

With its modern, woody-masculine character embodies New York Playboy's urban lifestyle and the vibrant dynamism of Manhattan. The scent opens with an explosion of tangy lime and Aldehyde note. Additional Vinyl notes remember brings the aura of New York's skyscrapers and roads. In the heart, in honor of the "Big Apple" there are crisp green apples. Accents from tempting spicy notes of black pepper, elemi and give the extra warmth and depth of fragrance. The sensual, woody base notes of vetiver alluring, soft and rich tonka bean vanilla rounds out the scent with modern elegance.


Top notes: Aldehyde, Lime, vinyl chords
Middle note: green apple, elemi, black pepper
Base note: vetiver, tonka bean, vanilla

http://yourfragrance.info/playboy-new-york/

Guess Seductive (2010) by Guess Perfume for Women

Guess launches a new upscale fragrances designed to mimic sexuality. Introducing Seductive perfume for women! Revealed in Florance, Italy and marked as the first Guess scent licensed with manufacturer Coty, Inc, Seductive for women entails a tantalizing blend of sparkling fruit and luxurious florals. (see)

Paul Marciano, Chief Executive Officer and Creative Director of Guess, Inc. says, "Guess is thrilled to be unveiling our newest scent, Seductive, in partnership with Coty. Coty is a leader in the beauty and fragrance industry and we feel confident and proud to have worked so closely with them on the launch of Seductive."

"As a company, Guess is going through a renaissance with a huge sales push in Europe, and a broadening of its portfolio," Steve Mormoris, senior vice president of global marketing for Coty Beauty . "Seductive will easily make the fragrance top 10 in a year and be a significant player in the category."

Seductive by Guess for women begins with beautiful top notes of black currant, crispy pear and bergamot that transform into a delicate heart of jasmine, orange flower and Florentine Orris - a note used in perfumery for centuries. Bottom notes voyage into vanilla, spicy olibanum and musky cashmere wood. Seductive by Guess was created by perfumer Veronique Nyberg, and meant to encompass a flirtatious attitude with a twist of bold attraction.

Top: Black Currant, Pear, Bergamit
Middle: Jasmine, Orange flower, Florentine Orris
Bottom: Vanilla, Spicy Olibanum, Musky Cashmere Wood

The advertising campaign features model Alyssa Miller and filmed by Vincent Peters, as seen below. The black and white ad takes place in Rome and adheres a retro Italian theme. The sexy Guess lineup include supermodels Claudia Schiffer, Laeticia Casta, Naomi Campbell and now, Alyssa Miller.

Belle d `Opium perfume

Fragrance is about tension. With white flowers like jasmine and lily and a sparkle of mandarin, incense and white pepper, we have achieved that perfectly. It could not be heavy like the original Opium. To be modern is to be light, which is why I used peach and mandarin told Blanc. After four years of agonizing over the details of the fragrance, we wondered: how did Blanc finally know when it was just right?

Sometimes you feel something in your gut that you can't describe -- like when you meet someone that you love, but you don't know exactly why. That's how I felt when I knew it was done," said Blanc.

As for our thoughts on the juice itself, it's surprisingly on the lighter side -- in spite of a musky amber center that is overtly sexual, yet tempered by the sweet citrus notes of mandarin and peach. Blanc referred to the scent as a "moist sensuality.

http://yourfragrance.info/yves-saint-laurent-belle-dopium/

Thursday, June 24, 2010

New Fragrance Launch Mariah Carey

US. Elizabeth Arden and Bazooka Candy Brands, a division of Topps Company, have announced a strategic partnership for the launch of Mariah Carey's new confectionery-inspired fragrance collection, Lollipop Bling. The partnership brings together three powerful entities – fragrance, confectionery and music – under the name of superstar Mariah Carey. Carey joined Arden's celebrity stable in 2006. Lollipop Bling was inspired by the “fun and playful nature” of her marriage proposal – an engagement ring hidden inside a Ring Pop lollipop package. Mariah Carey's Lollipop Bling, a trio of confectionery-inspired scents, is described as a breakthrough concept unique to both the fragrance and candy categories. The inspiration for Lollipop Bling, Carey's marriage proposal, and the brand story will be told in multiple ways. Each fragrance purchase will include a Ring Pop, and the national advertising will feature Carey wearing Ring Pops. The fragrance and packaging are candy- and flavour-inspired. In addition, an interactive on-line experience will incorporate the Ring Pop inspiration.

Lollipop Bling's 1.0fl oz scents – Honey, Mine Again and Ribbon – will retail for US$35 each. Candy-inspired promotions, including a gumball machine gift set and a lollipop rollerball fragrance set, will be introduced this autumn.

Fendi Fan di Fendi fragrance

Fendi will launch Fan di Fendi in September. The new fragrance is for ‘playful and passionate’ women. Fan di Fendi is a floral with leather accents; the notes include pear, blackcurrant, mandarin, pink pepper, rose, jasmine, soft leather and patchouli.

Fendi Fan di Fendi will be available in 30, 50 and 75 ml Eau de Parfum.

Coty Prestige and Chloé pledge their Love in Paris

FRANCE. Coty Prestige unveiled the new feminine fragrance from the house of Chloé, called Love, Chloé, at a launch event in Paris last night. The scent will be launched worldwide from September.

The official reveal took place at the upscale, Michelin-starred Apicius restaurant in the heart of the city. The venue featured specially designed “mood rooms” to help guests fully immerse themselves in the Chloé universe. Journalists then enjoyed pink Champagne and a gastronomic cocktail dinner.

The event was attended by the Love, Chloé face, model Raquel Zimmerman, who arrived looking impossibly glamorous in head-to-toe Chloé, at the wheel of the vintage Mercedes convertible that features in the advertising campaign, which was shot by Roman Coppola.

Coty CEO Bernd Beetz and Coty Prestige President Michele Scannavini were also in attendance, along with Chloé Creative director Hannah MacGibbon. Flying the flag for travel retail were ANA Trading Duty Free Co President Shuichi Kamiyama; NAA Retailing Corp Manager, Merchandising, Product Division II Norifumi Uesugi; and Gebr Heinemann Purchasing Director Perfume & Cosmetics Inken Menck.

Love, Chloé is described as an elegant, powdery fragrance, a “celebration of radiant, generous, spontaneous femininity, free and graceful movement and contagious beauty”.

Composed by Givaudan noses Louise Turner and Nathalie Cettogracia, the Love, Chloé edp follows in the footsteps of the house’s floral fragrance history. “To reproduce the cult powdery signature, we had to play with the abstract and resist the pitfall of a figurative bouquet,” noted Turner.

The juice opens on top notes of orange blossom and pink pepper. The heart is a blend of iris absolute, lilac, hyacinth, wisteria blossom and heliotropine (an iconic ingredient used in perfumery for over a century, which delivers an almond/subtle vanilla tone). The base combines powdery musks, talc and rice powder.

The Love, Chloé flacon has been designed to resemble a must-have accessory. The rectangular glass displays the brand’s signature nude pink-coloured juice, while the base is engraved with the fragrance name. In a nod to the house’s well-known leathergoods offer, a delicate gold chain fastens the cap to the bottle.

Monday, June 14, 2010

Nina Ricci Nina L’Elixir perfume

Nina Ricci will launch Nina L’Elixir, a new flanker to 2006’s Nina fragrance for women. The fragrance will be fronted by British singer Florrie Arnold (you can see her covering Blondie’s Sunday Girl at a Nina L’Elixir press event). Like the original, Nina L’Elixir was developed by perfumer Olivier Cresp. The notes include jasmine, red fruit, lime caipirinha and cotton musk. I will update with sizes / prices when I can find them

Thursday, June 3, 2010

Baby Phat Dare Me 2010

Dare Me, which launched earlier this spring under her Baby Phat line, is Simmons’ fifth fragrance, and she’s joined a number of her colleagues in the celebrity fragrance world in going downmarket: Dare Me is in mass market stores instead of Macy’s and the like, and can be had for a song (relatively speaking, of course). The (presumably) diminished resources have not dimmed her style, though: Dare Me’s opening is almost (but not quite) as over-the-top fruity and sweet as its predecessor, Baby Phat Fabulosity. It’s fruity, but it’s hard to say what fruits are meant to be represented — it smells resolutely “standard-issue pink celebrity fruity floral”. It’s enlivened by a bit of creamy coconut, but the rest of the notes (magnolia, honeysuckle, white milkwood, creme de musk and sandalwood) are pretty much the usual blur. The dry down is considerably lighter and cleaner than Fabulosity’s, and Dare Me fizzles out faster.

Dare Me is neither interesting nor gorgeous, and it doesn’t smell like it costs any more than it does. Still, it’s fine: if you’re in need of a casual, summery fruity floral with some coconut and a celebrity name, Dare Me won’t kill you. Personally, if I was after a casual, summery fruity floral with some coconut and a celebrity name, I’d go for J Lo’s Miami Glow, which can be had for a few dollars less if you shop around.

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