Tuesday, September 21, 2010

Beauty Contact harnesses star power with new celebrity scents

UAE. Beauty Contact has signed a global distribution agreement with UK-based Jigsaw esl, adding several new brands to its growing portfolio.

Under the agreement, Beauty Contact will distribute the brands Katie Price, Westlife, Storm, and Lambretta (among others) worldwide, except in the UK where Jigsaw handles its own licensed brands. The agreement also sees Jigsaw becoming the distributor for Beauty Contact’s Cadillac and Madonna Nudes 1979 fragrances in the UK, South Africa and Australia. he alliance comes at the heels of Beauty Contact’s recent agreement appointing US-based ALFA Brands as the exclusive travel retail agent for Cadillac and Madonna Nudes 1979 in North America.

Sharing the company’s recent breakthroughs with The Moodie Report at the TFWA Asia Pacific in Singapore, Beauty Contact President and CEO Alwyn Stephen said: “We realised we needed to add more brands to our portfolio in order to give our distributors a reason to work with us, so if something doesn’t work, something else will. That’s why we decided to join hands with Jigsaw esl; they are the licensees for these brands: Katie Price, Storm, Lambretta, Westlife, and many more. We decided to show just four of their lines in Singapore.”

Also new at the Singapore show was Cadillac LITE, specially developed for Asian markets, where fresher and lighter scents are preferred. It is packaged in a similar bottle to the original men’s fragrance. The 100ml will retail at US$58 and the 50ml will retail at US$46.


Stephen said he had big plans for the TFWA World Exhibition in October: “I want to do something spectacular for Cannes; I want Beauty Contact to really stand out.” He has plans for a mega launch – which may include a celebrity appearance – to celebrate the new Katie Price fragrance and the Cadillac ladies line, which has been in the works for the past few months.

Recent travel retail developments include a listing with Aldeasa at Santiago de Chile Airport, and Stephen aims to make further advances in the channel by first laying a solid foundation in the domestic markets. “Our biggest goal [at TFWA Asia Pacific] is to open up at least four to five countries, and I think we’re on track for that,” Stephen said.

Another ambition is to be listed onboard Emirates Airline and at Dubai Duty Free, Stephen revealed to The Moodie Report. He also wants to go after the South American market, where the Cadillac brand is well known.

In addition to being one of the sponsors at the recent Canadian Fragrance Awards, Beauty Contact has been approached by Sony BMG Music Entertainment to create fragrances for two of its leading Asian artistes. Negotiations are still underway.

Besides taking on celebrity fragrances, Beauty Contact is also boosting its star power with its various associations with Hollywood. Cadillac recently signed budding actor/writer/filmmaker Kenneth Monroe as the spokesperson for its Cadillac Black men’s fragrance, and became the official sponsor of his movie campaign.

“Beauty Contact is going places. We have been very active despite the recession – it’s not stopping us, it’s not slowing us, in fact it’s a reason for us to keep going. This train doesn’t stop,” Stephen enthused.


KATIE PRICE

Born Katrina Amy Alexandria Alexis Infield, Katie Price made her name as a glamour model under the name Jordan, becoming a regular on magazines such as FHM, Playboy, Nuts and Esquire. She has since gone on to build a £30 million business empire comprising children’s books, lingerie, autobiographies, novels, documentaries, a chat show, and her own fragrance line. The Katie Price line of perfumes includes Stunning, Besotted and the new Precious Love.

Stunning offers a blend of floral and musky notes. Its top notes feature clean mandarin, developing into a fruity heart note with violet and jasmine, and finally settling into a base of patchouli and bergamot.

Stunning is available as an edp in three volumes: 30ml (US$36), 50ml (US$48) and 100ml (US$52). It also comes in a gift set comprising a 50ml edp and 100ml body lotion (US$50).

Besotted is “an expression of magnetic and carefree sensuality for dynamic women”, said Katie Price.

The fragrance opens with top notes of lemon, grapefruit, mandarin, violet and seaweed, followed by heart notes of melon, blackcurrant, jasmine, rose, cyclamen, and lily of the valley. Base notes comprise sandalwood, moss, vanilla, white musk, and amber.

Besotted comes as an edp in three volumes: 30ml (US$36), 50ml (US$48) and 100ml (US$52). It is also available as a 50ml edp and 150ml shimmer body lotion (US$50).



WESTLIFE

Formed in 1998, Westlife is an Irish pop band that was signed and managed by Simon Cowell and Louis Walsh. Comprising four members – Shane Filan, Mark Feehily, Nicky Byrne and Kian Egan – the pop group has sold over 40 million records globally. In the UK alone they have scored nine multi-platinum albums and 14 number one hits. The band is currently planning a world tour to follow its UK tour in summer after the release of the new 2010 album ‘Where We Are’. Westlife has two self-branded fragrances: X and the new With Love.

With Love is a new fragrance for ladies launching in the fall of 2010. Following on from the successful X fragrance, the new accord is a soft modern feminine floral designed to complement the band’s contemporary look.

The fragrance includes floral top notes of green leaf, pink grapefruit, cassis, and juicy apricot with heart notes of muguet, rose, white jasmine, and apple blossom. Base notes include white musk and blond woods.

With Love is available as a gift set comprising a 100ml edp and 150 ml body lotion (US$36).

Westlife X also comes as a gift set, and includes a 50ml edp, 100ml shower gel and 100ml body lotion (US$54).

About Beauty Contact

Founded by Alwyn Stephen in 2002, Beauty Contact provides a wide range of management consultancy services to international and local institutions.

Registered in Toronto, Canada with its head office in Dubai, Beauty Contact was set up to register global licences. The first licence signed by Beauty Contact was for Cadillac Fragrances, under licence by General Motors USA to design, develop, produce and distribute fragrances worldwide under the Cadillac name.

Tuesday, August 31, 2010

What is Perfume

Perfume is a mixture of fragrant essential oils and aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces a pleasant scent . The odoriferous compounds that make up a perfume can be manufactured synthetically or extracted from plant or animal sources. Perfumes have been known to exist in some of the earliest human civilisations either through ancient texts or from archaeological digs. Modern perfumery began in the late 1800s with the commercial synthesis of aroma compounds such as vanillin or coumarin, which allowed for the composition of perfumes with smells previously unattainable solely from natural aromatics alone.

The word perfume used today derives from the Latin "per fumus", meaning through smoke. Perfumery, or the art of making perfumes, began in ancient Mesopotamia and Egypt and was further refined by the Romans and Persians. Although perfume and perfumery also existed in India, much of its fragrances are incense based. The earliest distillation of Attar was mentioned in the Hindu Ayurvedic text Charaka Samhita. The Harshacharita, written in 7th century A.D. in Northern India mentions use of fragrant agarwood oil. The world's first recorded chemist is considered to be a woman named Tapputi, a perfume maker who was mentioned in a cuneiform tablet from the second millennium BC in Mesopotamia.She distilled flowers, oil, and calamus with other aromatics then filtered and put them back in the still several times. In 2005, archaeologists uncovered what are believed to be the world's oldest perfumes in Pyrgos, Cyprus. The perfumes date back more than 4,000 years. The perfumes were discovered in an ancient perfumery. At least 60 stills, mixing bowls, funnels and perfume bottles were found in the 43,000-square-foot (4,000 m2) factory. In ancient times people used herbs and spices, like almond, coriander, myrtle, conifer resin, bergamot, as well as flowers.

The Arabian chemist, Al-Kindi (Alkindus), wrote in the 9th century a book on perfumes which he named Book of the Chemistry of Perfume and Distillations. It contained more than a hundred recipes for fragrant oils, salves, aromatic waters and substitutes or imitations of costly drugs. The book also described 107 methods and recipes for perfume-making and perfume making equipment, such as the alembic (which still bears its Arabic name).

The Persian chemist Ibn Sina (also known as Avicenna) introduced the process of extracting oils from flowers by means of distillation, the procedure most commonly used today. He first experimented with the rose. Until his discovery, liquid perfumes were mixtures of oil and crushed herbs or petals, which made a strong blend. Rose water was more delicate, and immediately became popular. Both of the raw ingredients and distillation technology significantly influenced western perfumery and scientific developments, particularly chemistry.

The art of perfumery was known in western Europe ever since the 1221 if we consider the monks' recipes of Santa Maria delle Vigne or Santa Maria Novella of Florence, Italy. In the east, the Hungarians produced in 1370 a perfume made of scented oils blended in an alcohol solution at the command of Queen Elizabeth of Hungary best known as Hungary Water. The art of perfumery prospered in Renaissance Italy, and in the 16th century, Italian refinements were taken to France by Catherine de' Medici's personal perfumer, Rene the Florentine (Renato il fiorentino). His laboratory was connected with her apartments by a secret passageway, so that no formulas could be stolen en route. Thanks to Rene, France quickly became one of the European centers of perfume and cosmetic manufacture. Cultivation of flowers for their perfume essence, which had begun in the 14th century, grew into a major industry in the south of France. Between the 16th and 17th century, perfumes were used primarily by the wealthy to mask body odors resulting from infrequent bathing. Partly due to this patronage, the perfumery industry was created. In Germany, Italian barber Giovanni Paolo Feminis created a perfume water called Aqua Admirabilis, today best known as eau de cologne, while his nephew Johann Maria Farina (Giovanni Maria Farina) in 1732 took over the business. By the 18th century, aromatic plants were being grown in the Grasse region of France, in Sicily, and in Calabria, Italy to provide the growing perfume industry with raw materials. Even today, Italy and France remain the centre of the European perfume design and trade.

The precise formulae of commercial perfumes are kept secret. Even if they were widely published, they would be dominated by such complex ingredients and odorants that they would be of little use in providing a guide to the general consumer in description of the experience of a scent. Nonetheless, connoisseurs of perfume can become extremely skillful at identifying components and origins of scents in the same manner as wine experts.

The most practical way to start describing a perfume is according to the elements of the fragrance notes of the scent or the family it belongs to, all of which affect the overall impression of a perfume from first application to the last lingering hint of scent


Traditional

The traditional classification which emerged around 1900 comprised the following categories:

Single Floral: Fragrances that are dominated by a scent from one particular flower; in French called a soliflore. (e.g. Serge Lutens' Sa Majeste La Rose, which is dominated by rose.)
Floral Bouquet: Is a combination of fragrance of several flowers in a perfume compound e.g. Attar Majmua & Fancy Boquet etc.
Ambered, or "Oriental": A large fragrance class featuring the sweet slightly animalic scents of ambergris or labdanum, often combined with vanilla, tonka bean, flowers and woods. Can be enhanced by camphorous oils and incense resins, which bring to mind Victorian era imagery of the Middle East and Far East.
Wood: Fragrances that are dominated by woody scents, typically of agarwood, sandalwood and cedarwood. Patchouli, with its camphoraceous smell, is commonly found in these perfumes. A traditional example here would be Myrurgia's Maderas De Oriente or Chanel Bois-des-Îles. A modern example would be Balenciaga Rumba.
Leather: A family of fragrances which features the scents of honey, tobacco, wood and wood tars in its middle or base notes and a scent that alludes to leather.
Chypre: Meaning Cyprus in French, this includes fragrances built on a similar accord consisting of bergamot, oakmoss, patchouli, and labdanum. This family of fragrances is named after a perfume by François Coty.
Fougère: Meaning Fern in French, built on a base of lavender, onion, coumarin and oakmoss. Houbigant's Fougère Royale pioneered the use of this base. Many men's fragrances belong to this family of fragrances, which is notcharacterized by its sharp herbaceous and woody scent. Some well-known modern fougères are Fabergé Brut and Guy Laroche Drakkar Noir.


Modern

Since 1945, due to great advances in the technology of perfume creation (i.e., compound design and synthesis) as well as the natural development of styles and tastes; new categories have emerged to describe modern scents:

Bright Floral: combining the traditional Single Floral & Floral Bouquet categories. A good example would be Estée Lauder's Beautiful.
Green: a lighter and more modern interpretation of the Chypre type, with pronounced cut grass, crushed green leaf and cucumber-like scents. Two examples would be Estée Lauder's Aliage or Sisley's Eau de Campagne.
Aquatic, Oceanic, or Ozonic: the newest category in perfume history, appearing in 1991 with Christian Dior's Dune. A very clean, modern smell leading to many of the modern androgynous perfumes. Generally contains calone, a synthetic scent discovered in 1966. Also used to accent floral, oriental, and woody fragrances.
Citrus: An old fragrance family that until recently consisted mainly of "freshening" eau de colognes, due to the low tenacity of citrus scents. Development of newer fragrance compounds has allowed for the creation of primarily citrus fragrances. A good example here would be Hermès's Eau D'orange Verte.
Fruity: featuring the aromas of fruits other than citrus, such as peach, cassis (black currant), mango, passion fruit, and others. A modern example here would be Ginestet Botrytis.
Gourmand: scents with "edible" or "dessert"-like qualities. These often contain notes like vanilla, tonka bean and coumarin, as well as synthetic components designed to resemble food flavors. A sweet example is Thierry Mugler's Angel. A savory example would be Dinner by BoBo, which has cumin and curry hints.

Fragrance Wheel perfume classification chart, ver. 1983

The Fragrance wheel is a relatively new classification method that is widely used in retail and in the fragrance industry. The method was created in 1983 by Michael Edwards, a consultant in the perfume industry, who designed his own scheme of fragrance classification.The new scheme was created in order to simplify fragrance classification and naming scheme, as well as to show the relationships between each of the individual classes.

The five standard families consist of Floral, Oriental, Woody, Fougère, and Fresh, with the former four families being more "classic" while the latter consisting of newer bright and clean smelling citrus and oceanic fragrances that have arrived due to improvements in fragrance technology. Each of the families are in turn divided into sub-groups and arranged around a wheel.

Crabtree & Evelyn will introduce Iris fragrance

Crabtree & Evelyn will introduce Iris, a new fragrance for women, early next month: Inspired by the delicate beauty of an exquisite single blossom, Crabtree & Evelyn IRIS epitomizes the modern woman who blends timeless elegance and femininity with an essence of creative spirit. By using the finest ingredients, including the classic Iris rhizome, also known as Orris root, and the lively top notes of natural Italian bergamot and cassis, Iris is an elegant yet fresh scent for day or evening. Additional notes include sandalwood, patchouli, vetiver, cedar and creamy musk. Crabtree & Evelyn Iris will be available in 100 ml Eau de Toilette and in a variety of bath, body and home fragrance products. read more: http://yourfragrance.info/iris-by-crabtree-evelyn/

new perfume: Carolina Herrera 212 VIP

Next month, Carolina Herrera 212 VIP, a new fragrance for women “inspired by New York’s young creative people”. 212 VIP is a flanker to 1997′s Carolina Herrera 212. 212 VIP was developed by perfumer Alberto Morillas; the notes for the floral fragrance include rum, passion fruit, gardenia, musk, vanilla and tonka bean. Carolina Herrera 212 VIP will be available in 30, 50 and 80 ml Eau de Parfum.

read more:

http://yourfragrance.info/carolina-herrera-212-vip/

Designer Tommy Hilfiger has quietly dropped his All-American image to promote Loud

Designer Tommy Hilfiger has quietly dropped his All-American image to promote Loud, his newest men's and women's fragrances for Estée Lauder. Earlier fragrance launches featured blonde-haired, blue-eyed American models, while new ads for Loud feature models who appear more at home in the 1980s club scene.

Both Loud for Her and Loud for Him are built around rose and patchouli notes and were developed by Aurelien Guichard and Yann Vasnier of Givaudan. The women’s scent adds lychee to the rose top note, and finishes with patchouli, while the men’s juice is primarily patchouli with a hint of rose.

read more : http://yourfragrance.info/tommy-hilfiger-loud-fragrant-duo/

Thursday, July 1, 2010

Davidoff Champion fragrance

The top notes give sparkling opening with bergamot and lemon. Then accord in the middle note has an aromatic green touch of galbanum and clary sage aromatic. Classic base composed by cedar and oak moss is attractive and it has a long lasting finish. DAVIDOFF CHAMPION is a sporty, fresh fragrance.

Top note: bergamot & lemon
Middle Notes: clary sage, galbanum essence
Base notes: cedar & oakmoss accord

Perfumer: Aurélien Guichard / Givaudan

Playboy New York Perfume

Inspired by the electrifying feeling of this city of cities leads a cult of the Playboy brand new modern, seductive fragrance for men: New York Playboy embodies the vibrant energy of this trendy city that never sleeps.

With its modern, woody-masculine character embodies New York Playboy's urban lifestyle and the vibrant dynamism of Manhattan. The scent opens with an explosion of tangy lime and Aldehyde note. Additional Vinyl notes remember brings the aura of New York's skyscrapers and roads. In the heart, in honor of the "Big Apple" there are crisp green apples. Accents from tempting spicy notes of black pepper, elemi and give the extra warmth and depth of fragrance. The sensual, woody base notes of vetiver alluring, soft and rich tonka bean vanilla rounds out the scent with modern elegance.


Top notes: Aldehyde, Lime, vinyl chords
Middle note: green apple, elemi, black pepper
Base note: vetiver, tonka bean, vanilla

http://yourfragrance.info/playboy-new-york/

Guess Seductive (2010) by Guess Perfume for Women

Guess launches a new upscale fragrances designed to mimic sexuality. Introducing Seductive perfume for women! Revealed in Florance, Italy and marked as the first Guess scent licensed with manufacturer Coty, Inc, Seductive for women entails a tantalizing blend of sparkling fruit and luxurious florals. (see)

Paul Marciano, Chief Executive Officer and Creative Director of Guess, Inc. says, "Guess is thrilled to be unveiling our newest scent, Seductive, in partnership with Coty. Coty is a leader in the beauty and fragrance industry and we feel confident and proud to have worked so closely with them on the launch of Seductive."

"As a company, Guess is going through a renaissance with a huge sales push in Europe, and a broadening of its portfolio," Steve Mormoris, senior vice president of global marketing for Coty Beauty . "Seductive will easily make the fragrance top 10 in a year and be a significant player in the category."

Seductive by Guess for women begins with beautiful top notes of black currant, crispy pear and bergamot that transform into a delicate heart of jasmine, orange flower and Florentine Orris - a note used in perfumery for centuries. Bottom notes voyage into vanilla, spicy olibanum and musky cashmere wood. Seductive by Guess was created by perfumer Veronique Nyberg, and meant to encompass a flirtatious attitude with a twist of bold attraction.

Top: Black Currant, Pear, Bergamit
Middle: Jasmine, Orange flower, Florentine Orris
Bottom: Vanilla, Spicy Olibanum, Musky Cashmere Wood

The advertising campaign features model Alyssa Miller and filmed by Vincent Peters, as seen below. The black and white ad takes place in Rome and adheres a retro Italian theme. The sexy Guess lineup include supermodels Claudia Schiffer, Laeticia Casta, Naomi Campbell and now, Alyssa Miller.

Belle d `Opium perfume

Fragrance is about tension. With white flowers like jasmine and lily and a sparkle of mandarin, incense and white pepper, we have achieved that perfectly. It could not be heavy like the original Opium. To be modern is to be light, which is why I used peach and mandarin told Blanc. After four years of agonizing over the details of the fragrance, we wondered: how did Blanc finally know when it was just right?

Sometimes you feel something in your gut that you can't describe -- like when you meet someone that you love, but you don't know exactly why. That's how I felt when I knew it was done," said Blanc.

As for our thoughts on the juice itself, it's surprisingly on the lighter side -- in spite of a musky amber center that is overtly sexual, yet tempered by the sweet citrus notes of mandarin and peach. Blanc referred to the scent as a "moist sensuality.

http://yourfragrance.info/yves-saint-laurent-belle-dopium/

Thursday, June 24, 2010

New Fragrance Launch Mariah Carey

US. Elizabeth Arden and Bazooka Candy Brands, a division of Topps Company, have announced a strategic partnership for the launch of Mariah Carey's new confectionery-inspired fragrance collection, Lollipop Bling. The partnership brings together three powerful entities – fragrance, confectionery and music – under the name of superstar Mariah Carey. Carey joined Arden's celebrity stable in 2006. Lollipop Bling was inspired by the “fun and playful nature” of her marriage proposal – an engagement ring hidden inside a Ring Pop lollipop package. Mariah Carey's Lollipop Bling, a trio of confectionery-inspired scents, is described as a breakthrough concept unique to both the fragrance and candy categories. The inspiration for Lollipop Bling, Carey's marriage proposal, and the brand story will be told in multiple ways. Each fragrance purchase will include a Ring Pop, and the national advertising will feature Carey wearing Ring Pops. The fragrance and packaging are candy- and flavour-inspired. In addition, an interactive on-line experience will incorporate the Ring Pop inspiration.

Lollipop Bling's 1.0fl oz scents – Honey, Mine Again and Ribbon – will retail for US$35 each. Candy-inspired promotions, including a gumball machine gift set and a lollipop rollerball fragrance set, will be introduced this autumn.

Fendi Fan di Fendi fragrance

Fendi will launch Fan di Fendi in September. The new fragrance is for ‘playful and passionate’ women. Fan di Fendi is a floral with leather accents; the notes include pear, blackcurrant, mandarin, pink pepper, rose, jasmine, soft leather and patchouli.

Fendi Fan di Fendi will be available in 30, 50 and 75 ml Eau de Parfum.

Coty Prestige and Chloé pledge their Love in Paris

FRANCE. Coty Prestige unveiled the new feminine fragrance from the house of Chloé, called Love, Chloé, at a launch event in Paris last night. The scent will be launched worldwide from September.

The official reveal took place at the upscale, Michelin-starred Apicius restaurant in the heart of the city. The venue featured specially designed “mood rooms” to help guests fully immerse themselves in the Chloé universe. Journalists then enjoyed pink Champagne and a gastronomic cocktail dinner.

The event was attended by the Love, Chloé face, model Raquel Zimmerman, who arrived looking impossibly glamorous in head-to-toe Chloé, at the wheel of the vintage Mercedes convertible that features in the advertising campaign, which was shot by Roman Coppola.

Coty CEO Bernd Beetz and Coty Prestige President Michele Scannavini were also in attendance, along with Chloé Creative director Hannah MacGibbon. Flying the flag for travel retail were ANA Trading Duty Free Co President Shuichi Kamiyama; NAA Retailing Corp Manager, Merchandising, Product Division II Norifumi Uesugi; and Gebr Heinemann Purchasing Director Perfume & Cosmetics Inken Menck.

Love, Chloé is described as an elegant, powdery fragrance, a “celebration of radiant, generous, spontaneous femininity, free and graceful movement and contagious beauty”.

Composed by Givaudan noses Louise Turner and Nathalie Cettogracia, the Love, Chloé edp follows in the footsteps of the house’s floral fragrance history. “To reproduce the cult powdery signature, we had to play with the abstract and resist the pitfall of a figurative bouquet,” noted Turner.

The juice opens on top notes of orange blossom and pink pepper. The heart is a blend of iris absolute, lilac, hyacinth, wisteria blossom and heliotropine (an iconic ingredient used in perfumery for over a century, which delivers an almond/subtle vanilla tone). The base combines powdery musks, talc and rice powder.

The Love, Chloé flacon has been designed to resemble a must-have accessory. The rectangular glass displays the brand’s signature nude pink-coloured juice, while the base is engraved with the fragrance name. In a nod to the house’s well-known leathergoods offer, a delicate gold chain fastens the cap to the bottle.

Monday, June 14, 2010

Nina Ricci Nina L’Elixir perfume

Nina Ricci will launch Nina L’Elixir, a new flanker to 2006’s Nina fragrance for women. The fragrance will be fronted by British singer Florrie Arnold (you can see her covering Blondie’s Sunday Girl at a Nina L’Elixir press event). Like the original, Nina L’Elixir was developed by perfumer Olivier Cresp. The notes include jasmine, red fruit, lime caipirinha and cotton musk. I will update with sizes / prices when I can find them

Thursday, June 3, 2010

Baby Phat Dare Me 2010

Dare Me, which launched earlier this spring under her Baby Phat line, is Simmons’ fifth fragrance, and she’s joined a number of her colleagues in the celebrity fragrance world in going downmarket: Dare Me is in mass market stores instead of Macy’s and the like, and can be had for a song (relatively speaking, of course). The (presumably) diminished resources have not dimmed her style, though: Dare Me’s opening is almost (but not quite) as over-the-top fruity and sweet as its predecessor, Baby Phat Fabulosity. It’s fruity, but it’s hard to say what fruits are meant to be represented — it smells resolutely “standard-issue pink celebrity fruity floral”. It’s enlivened by a bit of creamy coconut, but the rest of the notes (magnolia, honeysuckle, white milkwood, creme de musk and sandalwood) are pretty much the usual blur. The dry down is considerably lighter and cleaner than Fabulosity’s, and Dare Me fizzles out faster.

Dare Me is neither interesting nor gorgeous, and it doesn’t smell like it costs any more than it does. Still, it’s fine: if you’re in need of a casual, summery fruity floral with some coconut and a celebrity name, Dare Me won’t kill you. Personally, if I was after a casual, summery fruity floral with some coconut and a celebrity name, I’d go for J Lo’s Miami Glow, which can be had for a few dollars less if you shop around.

Gucci by Gucci Sport pour Homme

Gucci by Gucci Sport pour Homme is a flanker to 2008’s Gucci by Gucci pour Homme. According to Gucci creative director Frida Giannini, Sport is “…a new, fresher and lighter fragrance to suit the demands of a spontaneous lifestyle. I don’t necessarily link it literally with sports. It’s more a sporty state of mind. Meaning, off-duty time and the attitude that comes from being relaxed and carefree.” 2

Gucci by Gucci Sport seems to have been created by committee (“a collaboration involving Giannini, the Procter & Gamble Prestige Products fragrance creation team and fragrance supplier Givaudan….” 2) Gucci by Gucci Sport contains grapefruit, mandarin, cypress, lemon, cardamom, fig, vetiver, patchouli, and ambrette seeds.

Gucci by Gucci Sport begins with “abrasive” citrus and a menthol-y note (cardamom on steroids? eucalyptus?); there’s also a second or two of “ripe” (cat-pee) grapefruit. As the citrus fades, minty/menthol notes dominate; I don’t smell most of the (well-blended) listed notes. In its early phase of development, I’d call Gucci by Gucci Sport a “mouthwash” fragrance with a hygiene-product odor: Listerine, meet Axe! Gucci by Gucci Sport dries down to a woody (cedar)-musk-fresh accord with a hint of hard-candy/patchouli sweetness In the extreme dry-down, the notes are a bit discordant and “salty.”

I really like the Gucci by Gucci pour Homme ‘horse-bit’ bottle (and I especially like Gucci by Gucci Sport pour Homme’s clear glass bottle filled with green juice). The Gucci bottle “elevates” the fragrance from the usual boring blue bottles and blue juice of many sport fragrances on the market and it avoids a kitschy “sport”-theme design.

Gucci by Gucci Sport Eau de Toilette is sold in 50 and 90 ml ($57/73); the fragrance is also available in after shave lotion and balm, deodorant (spray/stick) and shower gel.

Neither Burberry Sport for Men nor Gucci by Gucci Sport pour Homme are innovative. I’ve smelled this type of “stuff” time and time again…and with the wild commercial success of sport scents, I’ll probably smell these aromas many more times in the future. After drenching myself with these two fragrances over the course of a week, I came to prefer the Gucci fragrance. Even if Gucci by Gucci Sport pour Homme’s weird, harsh, off-kilter notes are an “accident” or miscalculation, they provide more interest for me than the staid, “soap bar” scent of Burberry Sport for Men.

Wednesday, June 2, 2010

Sky+HD Eau de Stade

Sky+HD, a UK-based high definition tv service, has launched Eau de Stade, a new limited edition unisex fragrance for the 2010 FIFA World Cup. The scent is fronted by British pop star Rachel Stevens; the ad is apparently an homage to the Keira Knightley ad for Chanel’s Coco Mademoiselle. Per John Bailey of The Perfumers Guild, who developed the fragrance…

…The fragrance not only hits the back of the net with the classic scents of football from around the world, but also the aromas of the host nation.

Salty notes have been used to encapsulate the smell of the fresh sea breeze in Cape Town- known as the ‘Cape doctor’ – alongside woody, smoky hints to represent the nation’s passion for barbecues, and also Tagette, an essential oil sourced directly from South Africa.

Eau de Stade is £19.99, and can be purchased at Soccer Scene’s World Cup pop-up store in London.

Monday, May 31, 2010

Paco Rabanne Lady Million (2010): Snapping My Fingers Right Back at You New Fragrance

Paco Rabanne Lady Million (2010): Snapping My Fingers Right Back at You New Fragrance

The perfume was composed by Dominique Ropion, Anne Flipo and Béatrice Piquet; the latter passed away recently.

One of the directorial ideas for the creation of the jus was that it should have an immediately recognizable olfactory signature, like 1 Million, without having any aromatic link to it.

Lady Million is a fresh woody floral with chypré and gourmand accents. It has notes of orange blossom, bigarade, raspberry, jasmine sambac, gardenia, patchouli, and honey.

The shape of the flacon was inspired by the Le Régent diamond, whose history reads like an adventure novel spanning the centuries and which is exhibited at the Louvre museum. The perfume bottle was designed by Noé Duchaufour-Lawrance.

Perfume Tips! 2010

How To Choose Right Perfume

Perfume Advice

Frequently Asked Questions About Perfume [FAQ]

Different plant oils break down at different rates; light molecules evaporate quickly, heavy ones slower. The composition of a perfume is called an accord where there are three set of ‘notes’ that appear gradually on top of each other thus creating an olfactive harmony.

Thursday, May 27, 2010

perfume tips


1. Apply perfume on your skin preferably after a bath/shower since your skin is nice and clean and can absorb your favorite fragrance more thoroughly.
2. Less is definitely more. Your fragrance should attract people to you, not the other way around. Discretion is the key regarding amount. If you are using a splash, moisten your fingertips and dab perfume lightly on your pulse areas. These are your wrists, décolleté (neckline in French), behind your earlobes and neck, on your chest, elbow area, behind your knees and in your inner thighs. Why these areas? Since blood is closer to the surface, skin is warmer causing the scent to be more rapidly diffused.
3. If your favorite perfume comes in a spray, you may want to squirt some on pulse areas from one foot away to get an even distribution. You could also spray it into the air 2 or 3 times, form a perfume cloud and “walk” right in.
4. Heat does rise, so you should perfume yourself from the bottom up. This allows the scent to last longer throughout the day.
5. It is a fact that men and women with dry skin don’t retain scents as long as people with oily skin. This is due to the fact that oils in the skin join with the perfume oils thus making it a slower process of evaporation. Solution: reapply your preferred scent once or twice a day or use a good moisturizer before applying your fragrance.
6. Allow the scent to dry. Many people put on perfume and immediately dress, which rubs some of it off and prevents the fragrance from really being absorbed. It takes about an hour for the perfume to develop with your natural scent.
7. Many men and women are not conscious of the different scented body products they use - shampoo, conditioner, body wash, body lotion, deodorant, after shave balm, etc. - they use them all at once which causes a mess of smells. It is almost impossible for the perfume to really stand out or even last long when it's mixed with everything else. So, if you want to make your perfume or cologne last longer, then "layer it". Use body products scented preferably like your perfume or better yet products from the same brand. Start with a shower gel and then seal the scent with body lotion or after shave and finish by locking it all up with your favorite fragrance.
8. Be aware of the weather. On hot summer days, scents tend to last longer whereas cold weather has the exact opposite effect. So, vary the amount of perfume you wear with each season.

Now you know what to do, but it isn’t everything if you don’t know what NOT to do. Here are some pointers you should watch out for:

1. Don’t perfume with clothes or jewelry on. Some fragrances do tend to stain cloth, metals and pearls, ruining your favorite apparel. Also, you are perfuming yourself, not your clothes.
2. Don’t rub your wrists together when applying perfume in this area, since the scent does change considerably.
3. Don’t perfume ALL your pulse points. You might just over do it, so choose carefully. Madame Coco Chanel did say, “Put on perfume where you’d like to be kissed.” Advice from an expert should never be ignored. Three sprays for Eau de Parfum or five sprays from Eau de Toilette perfumes should be more than enough.
4. Don’t spray perfume directly into your hair. Some hair products might react to the fragrance negatively causing strong odors.
5. If you did all the right steps and you still don’t smell like you want to, don’t reapply your favorite scent. It is most likely that your olfactory glands are already used to the fragrance, therefore not recognizing it. Solution: Vary your scent from time to time. Expand your perfume wardrobe.

So there you have it, Big Discount’s helpful tips on perfume wearing. Now you have one less thing to worry about, and more time to pamper yourself with your favorite fragrance. Enjoy!

Boss Bottled Night by Hugo Boss

Boss Bottled Night is a new edition by the house of Hugo Boss which hits the shelves in July 2010! The fragrance aims at ambitious young man who realizes his goals and strives for new challenges. Everything is within arm's reach for him, and every goal is possible to be realized.

Boss Bottled Night is an aromatic fragrance which abounds in intense and masculine woody accords. It opens with lavender and birch tree aromas, while accentuating intense heart aromas of African violet, resting on a base constructed of warm, precious woody nuances of Louro Amarelo tree and sensual musk.

The flacon was created to remind us of hot summer night.

It is created of midnight blue and black nuances on characteristic glass flacon body (Hugo Boss Bottled – one of bestsellers in the world of fragrances – 60 million flacons sold).

Dark outlines on the flacon promise a seductive, intense and extremely masculine composition. Face of advertising campaign is actor Ryan Reynolds.(cosmoty.de)

Assortment of Boss Bottled Night:

Eau de Toilette, 40 ml
Eau de Toilette, 100 ml
After Shave, 40 ml
After Shave, 100 ml
After Shave Balm, 75 ml
Shower Gel, 150 ml
Deo-Spray, 150 ml
Deo-Stick, 75 ml.

Kylie Minogue Pink Sparkle (2010) by Kylie Minogue Perfume for Women

Sparkle immensely this summer!! Kylie Minogue presents her newest fragrance for women that captures the upbeat energies of life. With a unique burst of confidence encompassed within every spray, introducing Pink Sparkle perfume for women! Pink Sparkle revitalizes youthful feelings of glamour and transforms joy into tranquility. Delicately inspired by pink champagne, Kylie Minogue brings happiness to all this June 2010. The Australian pop singer said Pink Sparkle is "For all women who are in harmony with themselves and the world."

Full of positive spirit and free sense of self, Pink Sparkle for women explores fruity top notes of fresh cocktail blended with red grapfruit and white peach. Spring time lily of the valley compliment a decadent heart of cooled champagne and white bouqet flowers. Gardenia nd Arabic jasmine add a luminous touch to a base of Bourbon vetiver, vanilla and musk.

Advertising campaigne for Pink Sparkle features Kylie in a gorgoues pink evening gown, frivolous and fun! The bottle arrives in a 15 ml and 30 ml pink potioned eau de parfum, accompanied with a cute gold stopper. The collection also includes a 200ml shower gel, 200ml body lotion and 75 ml deodorant spray. (See more Kylie Minogue perfume)

Tuesday, May 25, 2010

Kylie Minogue Pink Sparkle new perfume


Kylie Minogue will launch Pink Sparkle, a new fragrance for women inspired by pink champagne, in July. The notes feature pink grapefruit, lily of the valley, white peach, champagne accord, gardenia, jasmine, musk, vetiver and vanilla. Kylie Minogue Pink Sparkle will be available in 15 and 30 ml Eau de Toilette and in matching body products.

Keri Hilson New Face of Avon’s Imari Fragrance

Keri Hilson x Avon. Keri Hilson was announced at Avon’s annual leadership conference as the new rep for the company’s Imari fragrance line. According to WWD, Hilson “appeals to young, Twitter-savvy consumers and potential representative recruits.”

An Avon rep explained, “Keri just brings a youth and vitality to our brand. I think that she’s just the perfect transition.”

Keri added, “I’m really careful. I don’t want to be affiliated with too many brands. It’s got to make sense, and it makes sense [with Avon.] I love fragrance. I love beauty. I love to teach women that they should feel confident and feel good about themselves for themselves.”

Beyonce Heat perfume review

Heat is a warm fruity musk; it opens on lots of peach-flavored hard candy over midding-dark, nondescript florals, and is a little loud for a few minutes3 (the notes: red vanilla orchid, magnolia, neroli, blush peach, honeysuckle nectar, almond macaroon, crème de musk, sequoia milkwood, tonka bean and amber). After that, it’s softer, easier to wear, although the sweetness never dissipates more than slightly. The dry down is a lightly spiced amber-y/woody musk, still quite fruity. It isn’t really creamy, nor is it as edible as it sounds (the almond macaroon is pretty subtle, or else it got beaten into submission by the peach candy). Perhaps there are some natural materials in there, but as is so often the case with mid-tier celebrity fragrances — and for that matter, with mid-tier designer fragrances — it doesn’t much smell like it.

Heat is warmer than your average celebrity fruit-fest, but it never crosses into floriental territory — someone on MakeupAlley described it as Queen by Queen Latifah’s little sister, and that’s apt. I don’t find it even slightly sexy, and it isn’t what I’d call memorable, but it doesn’t much matter: it’s by Beyoncé and it isn’t a complete mess. People will buy it.


Beyoncé Heat was developed by perfumers Claude Dir and Olivier Gillotin. It’s available in 30, 50 and 100 ml Eau de Parfum ($39-$59) and in matching body products.

1. Via Women’s Wear Daily, 2/4/2010.

2. Women’s Wear Daily, 12/18/2009.

3. I have a feeling that I would like Heat a lot less if I’d sprayed it on, but I’m dabbing. And while we’re on that subject, I’ll add that I’m enchanted by the sample packaging. It’s a glass vial with a cap. Remove the cap, and there’s an applicator with four little teensy holes so that you can rub a small amount on your skin. Very clever.

Beyoncé Heat Fragrance Collection Catch the fever with Beyoncé Heat, the first fragrance by Beyoncé. Sensual. Sexy. Sophisticated. Beyoncé Heat is an alluring, feminine fragrance featuring rare sensual flowers created for the new modern woman exuding confidence, sexiness and energy. Let yourself feel the heat.

Thursday, May 20, 2010

Choosing A Perfume

Anyone can choose a fragrance. The variety of scents created by the perfumers of the world is staggering. The trick is that there are so many sensational fragrances in the market that choosing one to wear might be difficult. Therefore, every woman may choose perfume she likes and wants to wear following her intuition, taste and personality. The only test she should do to find out if she likes the scent or not is to spray a bit of perfume on her skin. Some people buy a perfume or cologne because it smells good on someone else. Perfumes smell one way in the bottle, but when they are mixed with a person's body chemistry, a perfume can smell totally different. Your friend's fantastic perfume will not smell the same on you

Choosing A Perfume

Do not decide to buy the best-known brand of perfume or the most popular fragrance this year just because it is popular. To make a good choice, you should go to the perfumery or store that specialises in perfumes, early in the morning. Usually a person's sense of smell is more accurate in the morning. If you have cold, allergies, or are just plain tired safe the perfume shopping expedition for another day.

Try perfume on clean, non-perfumed skin. Use unscented soap and deodorant when dressing for your shopping trip. During one test you should try only up to three different fragrances. After trying three perfumes, your nose will not be able to recognize more scents. Do not smell the top of the bottle or its cap. The scent on the bottle cap may smell of alcohol instead of smelling accurately like the perfume. Perfume should also always be tried on your skin. Chemical reactions between your skin and the perfume may not change the scent much, or may drastically change the scent of the perfume.

When you spray perfume on your skin for the first time, wait for about thirty seconds until alcohol evaporates. The most accurate fragrance of the perfume mixed with your body chemistry will emerge after about 10 minutes. Then you will be able to find out what the top notes of perfume are. The top notes are highly volatile, evaporate quickly and do not last very long. Top notes will give the perfume its specific scent when it is first applied. The middle notes of a perfume will also influence the smell of the perfume for a long time, although not as long as the base notes. The base notes have a profound influence on the fragrance blend. They are very long lasting. Base notes are the scents that last the longest in a perfume. Base note essences come out 20 minutes to 2 hours after putting on the perfume. Base notes also fix other essences and give the perfume its staying power. Base notes will be the scent that will stay the longest on your skin, which is why it is usually added first to the fragrance mixture.

A neutral smell, like sniffing coffee or coffee beans, will cleanse your nose of one perfume scent before trying another perfume. Consider buying a lighter perfume for daytime wear and a heavier, more dramatic perfume for eveningwear and special occasions. Also, be aware that more concentrated fragrances will last longer than less concentrated fragrances. The two types of fragrances that you will encounter while shopping for perfumes are eau de cologne and parfume. Eau de cologne is much less concentrated than parfume. It will not last as long as parfume but will be the same scent and cost much less. Parfume lasts the longest of any type of fragrance because it has very concentrated levels of perfume oil. Parfume is also much more expensive than other types of fragrances because of this high concentration of scent. There are other types of fragrances that have varying degrees of fragrance concentration to meet your personal needs and please your pocketbook.

When you have decided which perfume to buy, buy the smallest bottle of it possible. The expiration date of perfumes is usually up to three years from the manufacturing date. Even if you do not use your perfumes often, their scent may change as the perfume ages. Different fragrances are suitable for different age groups or for different occasions. For example, for a young woman, green or light floral scents are more suitable than oriental ones. Green perfumes smell like aromatic leaves or grass. But for evening events or dates you should wear heavier, more sensuous types of perfumes with woody aspects, to set a romantic mood.

Tuesday, May 18, 2010

Ralph Perfume by Ralph Lauren

Ralph Perfume by Ralph Lauren

Ralph by Ralph Lauren comes in a round-oval like glass bottle. It is clear glass with a thick strip of baby blue going across the center. In the center of the short stoutly bottle “RALPH” is written in capital letters in white font and followed underneath in much smaller font is “RALPH LAUREN” still in capital letters. The bottle is see-through with a clear fragrance. The spray nozzle is silver with a baby blue plastic cap. Ralph by Ralph Lauren was introduced in 2000 and has a smell which is categorized as fruity and floral. This perfume is best worn in casual settings and daytime wear. Ralph has hints of yellow freesia, purple freesia, linden blossom flower, apple tree leaves and osmanthus. It also has notes of Italian mandarin, Japanese loquat, pink magnolia, musk 2000, white orris and boronia. This perfume is sexy, fun, chic, fruity and exotic all in one. It is great for summer time wear and all ages. Ralph is sold in 1.0 oz, 1.7 oz and 3.4 oz bottle. The 1.0oz bottle is hard to find is sold for $30.00 retail. The 1.7oz bottle is sold for $48.00 retail and the 3.4oz is sold for $63.00 retail. This fragrance is a long time favorite for many and can be bought on its own or in a gift set at most department stores.

Lacoste Touch of Pink Perfume

Lacoste Touch of Pink Perfume

Touch of Pink by Lacoste comes in a clear thick glass cylinder bottle. At the bottom of the bottle is a fusia pink color fading upwards. At the top of the bottle is a clear thick glass top. The top dips in a slight bit and fits to cover the spray nozzle area. The spray nozzle can either be bright pink or silver depending on how recently the bottle was manufactured. Around the top half of the cylinder is a silver thick lining which separates the bottle from the nozzle cover. In the center of the fragrance, closer to the top half is the Lacoste insignia. The insignia is a small alligator etched in white with “LACOSTE” written underneath it. Moving upwards from the bottom up, “touch of pink” is written in white sideways in a lowercase font. Touch of Pink by Lacoste is a scent for anytime of the day. It is a fun-loving, chic fragrance for the spontaneous, energetic woman. Touch of Pink possesses blood orange, vanilla, jasmine, carrot seeds, coriander leaf, and violet leaf. It also has hints of sandal wood and musk. This perfume is a great gift and can be bought in a box set. It comes in a 1.6 oz bottle (which is weird) that sells for $48 retail and a 3.0 oz bottle which sells for $65 retail.

M by Mariah Carey Perfume

M by Mariah Carey comes in a round or oval-like bottle made with thick glass. It is a purple bottle with a silver section down the middle. Towards the top of the bottle there is a silver brim around the spray nozzle. The spray nozzle cover is see-through purple with a glass butterfly on top. There is no writing on the bottle and it is designed as if it came out of a fairy tale. The scent has hints of Tahitian tiare, Moroccan incense, patchouli, gardenia, marshmallow and amber. It was launched in 2007 and has a floral classification. M can be worn in a causal setting and is a sexy mature woman. M is sold in a .5 oz bottle that has a retail price of $25, a 1 oz bottle of perfume that has a retail price of $38, a 1.7 oz bottle that has a retail price of $48 and a 3.3 oz bottle that retails at $58.

Sunday, May 16, 2010

Fragrance Notes

Fragrance Notes-Perfume is described in a musical metaphor as having three sets of ‘notes’, making the harmonious scent accord. The notes unfold over time, with the immediate impression of the top note leading to the deeper middle notes, and the base notes gradually appearing as the final stage. These notes are created carefully with knowledge of the evaporation process of the perfume.

* Top notes: The scents that are perceived immediately on application of a perfume. Top notes consist of small, light molecules that evaporate quickly. They form a person’s initial impression of a fragrance and thus are very important in the sellingof a perfume. Also called the head notes.
* Middle notes: The scent of a perfume that emerges just prior to when the top notes dissipate. The middle note compounds form the “heart” or main body of a perfume and act to mask the often unpleasant initial impression of base notes, which become more pleasant with time. They are also called the “heart notes”.
* Base notes: The scent of a perfume that appears close to the departure of the middle notes. The base and middle notes together are the main theme of a perfume. Base notes bring depth and solidity to a perfume. Compounds of this class of scents are typically rich and “deep” and are usually not perceived until 30 minutes after application.

The Fragrance Wheel is a relatively new classification method that is widely used in retail and in the fragrance industry. The method was created in 1983 by Michael Edwards, a consultant in the perfume industry, who designed his own scheme of fragrance classification. The new scheme was created in order to simplify fragrance classification and naming scheme, as well as to show the relationships between each of the individual classes.

The five standard families consist of Floral, Oriental, Woody, Fougère, and Fresh, with the former four families being more “classic” while the latter consisting of newer bright and clean smelling citrus and oceanic fragrances that have arrived due to improvements in fragrance technology. Each of the families are in turn divided into sub-groups and arranged around a wheel on the pic - http://i44.tinypic.com/aljfy9.jpg

Saturday, May 15, 2010

Britney Spears Hidden Fantasy Perfume

Hidden Fantasy by Britney Spears comes in a bottle exactly like Fantasy and Midnight Fantasy perfume. It is round, short and has crystals all over it. Hidden Fantasy comes in a maroon colored bottle. It has a silver spray nozzle with a semi see through round bubble pop off top. Around the brim or neck of the fragrance is a design made of something that looks like plaster. From a distance the design around the brim looks like a rope design made of plaster with an X in the center. The X has crystals on it. This perfume comes in a simple but elegant bottle with no writing on it. Hidden Fantasy was first launched in 2008 and has hints of sweet nectar, florals, citrus blossom, tangerine, and musk. It also contains vanilla, sambac jasmine, verbena, clove and sandalwood. This scent is mysterious, sensual and exciting and is perfect for most occasions. Hidden Fantasy is sold in a 1.7 oz bottle which retails for $45 and a 3.4 oz bottle which retails for $65.

Emporio Armani SHE Perfume

Emporio Armani SHE by Giorgio Armani is one of my favorite perfumes out there. It comes in a simple beige cream like colored cylinder bottle. When you look up close the bottle can look a little gold. The top of the bottle consists of an area where there is a rubber push-like surface. This is the spray nozzle. The bottle is durable and easy to use. Generally it is very simple looking in exterior appearance. Although the exterior may look bland, the scent is everything but. Emporio Armani has hints of jasmine, vanilla, pineapple, sandal and musk. It also combines a mixture of fruits with bergamot, heliotrope and angelica. This combination creates a sexy, fun day or night fragrance. With Emporio Armani She women get to feel daring, exciting, modern, gentle and radiant all at once. It is available in a 1.7 oz bottle priced at $45 retail and a 3.4 oz bottle priced at about $63 retail.

Giorgio Armani: Armani Code Elixir

Armani Code Elixir by Giorgio Armani comes in a tall thing cylinder like container. The bottle and the spray nozzle are black. Around the bottom of the bottle is a blue colored design that looks like waves crashing into each other and seagulls flying over. “Armani Code Elixir” is written in black faded into the background. There is a long black fabric spray pump with a tassel attached to the bottle. The perfume is in a container almost identical to the original “Armani Code”. This fragrance was introduced in 2007 and has notes of pear sorbet, Sambac jasmine, blood orange, ginger, vanilla, Seringa flower and lavender honey. This is a subtle scent that is perfect for anyone. It is recommended for casual occasions and is available in a 1.7 oz bottle which retails for $65 and a 3.4 oz bottle which retails for $75. Armani Code Elixir is for a dangerous sexy and mysterious woman living on the edge. It is a romantic fun scent which is perfect in a gift set. It can be bought at most major department stores.

Friday, May 14, 2010

Aquolina Pink Sugar Perfume

Pink Sugar by Aquolina comes in a white and cream glass cylinder bottle. It is covered with thin bright pink ribbon-like features. The bottle gives off the effect it was wrapped with pink ribbon. At the top of the bottle is a slightly see-through nozzle cover/top. It is a light pink top which has an “X” crossed ribbon effect on it and on the top of the nozzle cover there is red/pink swirl. At the top half of the bottle “AQUOLINA” is written in capital letters in black and underneath it “Pink Sugar” is written in a funky pink font. This fragrance is for a younger age group and can be worn at any time of day or night. Pink Sugar consists of cotton candy, vanilla, raspberry, strawberry and bergamot scent. It is very playful, fun-loving and mischievous. This fragrance can be classified as citrusy and fruity and also has some hints of fig leaves, wood and powder. Pink Sugar is a sweet, irresistible sensation! You can find this scent in a 1 oz bottle retailing at $30, a 1.7 oz bottle which retails at $40 and a typical 3.4 oz bottle which retails for $55.

Giorgio Armani: Idole D’Armani Perfume

Idole D’Armani Perfume by Giorgio Armani comes in a round thick glass cut bottle. It is durable and transparent in appearance. It holds a pink-sheer cover looks as if it can twist on but it might simply pop on and off. Regardless of how the spray nozzle cover works, it protects the spray nozzle from damage and has unique appearance. This fragrance was first launched in 2009 by the genius fragrance design house Giorgio Armani. It has notes of Clementine, vetiver, saffron, patchouli, Egyptian jasmine, loukoum rose, and pear, ginger and Indian davana. It is categorized as an oriental-spicy smell that is recommended for evening settings. This perfume has a moderate scent strength which means it only requires a few sprays and will not overwhelm those around the wearer. It also has a typical scent life of six to ten hours. Average fragrance life means that it will last for around that six to ten hours and does not need constant reapplication. This item is sweet and sophisticated. Users of this product will also enjoy Hidden Fantasy by Britney Spear and L De Lolita Lempicka by Lolita Lempicka. It is available in a 1.7 oz bottle which retails for $53.00 and a 2.5 oz bottle that retails for $75.00. It is recommended for a mature individual and can be purchased at most fragrance retailers.liquid inside and has “IDOLE” written in thin black-grey font in the center. Underneath “d’ARMANI” follows in the same style and color writing. The spray nozzle is gold and has a goldish sideways cylinder spray nozzle cover. The spray nozzle

Burberry London: Women’s Perfume

This perfume is elegant, modern and feminine. It has hints of English garden rose, jasmine, peony, Tiare flower, honeysuckle and Clementine. Burberry London also had notes of Tahitian flower, patchouli, tangerine, musk and sandalwood. This fragrance is best classified as flowery and casual. It is for a modern mature woman and scent life usually lasts six hours plus. Burberry London was first launched in 2006 and has a unique representation of London’s spirit. It is sold in a 1.0 oz, 1.7 oz and a 3.3 oz bottle. The 1.0 oz bottle is sold for $53 retail, the 1.7 oz bottle is sold for $65 retail and the 3.3 oz bottle is sold for $85 retail. Even though this perfume has been around since ‘06 it is still semi-costly. It makes for a great gift and is a perfect scent for most occasions. Burberry London by Burberry comes in a long, tall square like bottle. It has a fabric cover on the exterior of the glass bottle. The outside of the bottle has thin red, white, black and gray checkers on it. It has a plaid-like design with different colors instilled. The spray nozzle is silver and so is the plastic cap.

Thursday, May 13, 2010

Chanel Perfume: Coco

Chanel Coco was launched in 1984 and has a spicy oriental smell. It is recommended for evening wear and can preserve its scent for many hours. This perfume has hints of floral, spices and amber. Chanel Coco is an expression of femininity at its finest and most subtle. It also has notes of jasmine, vanilla, Tonka bean, smooth baroque flowers and sandalwood. This fragrance can be bought in a 1.7 oz bottle which retails at $80 and a 3.4 oz bottle which retails at $115. Chanel Coco by Chanel comes in a miniature crystal liquor bottle. It comes in the same container as the regular CHANEL by Chanel. It is made of thick glass for durability and rectangular in shape. The fragrance is a bronze-gold-champagne color. The spray nozzle is gold and covered by the clear glass cover. In the center of the bottle is a black square with gold outlining. “COCO” is written in capital letters in gold-cream print followed by “CHANEL” smaller in size. The design is simple, elegant and stylish.

Tommy Hilfiger: True Star Gold Beyonce

This fruity fragrance was launched in 2005 and has notes of linden blossom, juniper, red currant, kiwi, and honey. There are also hints of raspberry, tulip wood, sandalwood, lily and pollen. True Star Gold is recommended for daytime where for almost any crowd. It is a sensual scent that radiates luxury. True Star Gold is sexy, fun and chic and is sold in 1.0 oz bottle for $30 retail and a 2.5 oz bottle for $50 retail. True Star Gold by Tommy Hilfiger is a fragrance that can be found in any department store and is sold endorsed by Beyonce Knowles. As with many perfumes created by celebrities, many variations of body lotion and gift set combinations are also made under the True Star Gold name. This perfume comes in a triangular shaped bottle. It fades pink to white in color and has a gold spray nozzle top. There is no cover for this perfume because the gold top pushes down to spray.

Wednesday, May 12, 2010

10 Corso Como fragrance review

10 Corso Como is the fashionable Milan boutique of “style guru” Carla Sozzani. Since opening in 1991, the business has expanded to include a design gallery, bookstore, restaurant, and even a small B & B called 3Rooms. The eponymous fragrance was created by perfumer Olivier Gillotin and launched in 1999, and features notes of rose, geranium, vetiver, musk, sandalwood and Malay oud-wood oil.

The 10 Corso Como fragrance opens on a sour-sweet medicinal haze that has been compared to gasoline; the rose and geranium slowly emerge as recognizeable elements as the oudh calms. They are joined in short order by smoky incense and sandalwood, both of which stay front & center for the duration. The very early stages are rather rich and heavy, with warm spice notes lending a bit of an exotic touch, but the dry down leaves a much lighter and more restrained scent, more dry than sweet, and only vaguely spicy.

It does not, for me at least, evoke the same kind of spiritual reaction as Diptyque Tam Dao or the Comme des Garçons Incense series. All the same, it is beautifully done, and has a velvety-soft, squishy comfort scent kind of feeling that makes it more wearable than many woodsy incense fragrances. Lest that sound too much like something to spray on as you pad around the house in your slippers and old flannel bathrobe, I must add that there is something very sexy about it too, and despite its muted nature, it has good lasting power.

10 Corso Como has developed quite a cult following, and as I said above, it is beautifully done, but I still haven’t decided if it is something I need to own. That is not unusual — there are quite a few fragrances in my collection that I came around to very slowly. I’d love to hear other reactions, so do comment if you’ve tried it.

10 Corso Como is an Eau de Parfum. It runs $60 for 50 ml, and $90 for 100 ml, and matching bath products are also available. It can be found at beautyhabit, hqhair (UK) and luckyscent.

Update, May 2008: 10 Corso Como has reportedly been reformulated, as have many other sandalwood-heavy fragrances (“real” sandalwood is now scarce and expensive). I have not had the chance to smell the new version, but you can read a detailed comparison of new vs. old in the comments to the review for the Jo Malone Kohdo Wood Collection (scroll down or search for comments by reader ahtx).

Yves Rocher Aquarelles Vegetales

Yves Rocher has launched Aquarelles Végétales Eau Fruitée pour l’été, a new fragrance for their recently launched limited edition Aquarelles Végétales summer makeup range.

Ideal for summer, this fresh, sparkling fragrance takes its inspiration from nature’s juicy, sunkissed fruits. It envelops you in its light, sparkling and happy colours. Perfect for summer, it’s the ideal answer when you want a scent that’s light and fresh.

Notes include passion flower, lemon, clementine and orange.

Yves Rocher Aquarelles Végétales is available in 75 ml Eau de Toilette

Tuesday, May 11, 2010

Emporio Armani Diamonds Perfume [for Women]

This perfume is sexy, seductive and perfect for a confident woman. Emporio Armani Diamonds radiates sophistication, independence, brilliance and luxury. The scent is similar to that of the original Emporio Armani, with tints of raspberry, vanilla, cedar wood, rose, and lilies. This fragrance is categorized as gourmand floral. It also has hints of lychee, freesia, vetiver and patchouli. You can buy this fragrance in a 1.0 oz, 1.7 oz and a 3.4 oz bottle. The 1.0 oz bottle runs around $39.50 retail, the 1.7 oz runs $55 and the 3.4 oz can get as high as $70 retail. This perfume can be found at most department stores, any perfumery store and of course much cheaper many places online. Emporio Armani Diamonds perfume for women by Giorgio Armani comes in a clear, thick glass oval cut, almost diamond-esque shape bottle. It is simple in its exterior appearance. With a silver shiny cap over the spray nozzle and the Giorgio Armani insignia label in the center it shines elegance.

J Lo: Glow Perfume

J Lo: Glow Perfume

J.Lo Glow by Jennifer Lopez comes in a potion like glass bottle. It is made of thick frosted glass that is hard to see through and is quite durable. The perfume is a light pink / peach color and comes in a very elegant bottle one might want to keep. Around the neck of the bottle are two silver chains that connect into one at the center. At the bottom of the chains at the connecting point “J.Lo” is dangling. The “J.Lo” is carved out of metal with crystals throughout. The perfume is very sophisticated in appearance but the “J.Lo” hanging chain could have been made to not look so cheap. Around the top of the spray nozzle there is a silver brim with “GLOW by J.Lo” written in simple black font. The spray nozzle is silver with a frosted glass pop off cover. Glow is a very soft fragrance with hints of fruity florals, vanilla, amber and musk. It is very sensual, sexy and radiates femininity. It is sold in a 0.25 oz mini bottle which retails for $20, a 1.0 oz bottle which retails at $32, a 1.7 oz bottle which retails for $45 and a 3.4 oz bottle which retails for $55. This is a very fresh citrusy scent which is nice for daytime use and especially during the summertime. Glow is great as a gift because it is sold in most major department stores and comes in gift sets with body lotion and shower gel.

Britney Spears: Fantasy Perfume

Britney Spears: Fantasy Perfume

Fantasy by Britney Spears comes in a round small glass bottle. It is hot pink with tiny emerald green crystals all over. Around the brim or neck of the perfume is a design consistent with tiny bumps and circles also in hot pink. The brim seems to be made of a plaster like material separate from the glass half of the bottle. It also has some tiny white diamond like crystals around the brim. The spray nozzle is silver and is covered by a see through semi frosted round pop off cap. It looks like a bubble was blown to protect the spray nozzle. The exterior appearance of the container is quite simple and sheik. Fantasy perfume is an enchanting mixture of red lychee, exotic kiwi, jasmine, white chocolate orchid, and golden quince. It also has hints of orris root, musk, cream, and soft woods. This perfume was first launched in 2005 is recommended of daytime use. Fantasy is available in a number of sizes varying from a 0.5 oz travel size, a 1.0 oz, a 1.7 oz and a typical 3.4 oz bottle. The 1.0 oz bottle retails for $35, a 1.7 oz bottle retails for $45 and a 3.4 oz bottle retails for $55. This perfume makes for an excellent gift because it is easy to find (most department stores carry it) and it comes in great gift sets which usually include perfume, shower gel and body lotion.

Monday, May 10, 2010

Armani Code Women’s Perfume by Giorgio Armani

Armani Code by Giorgio Armani comes in a tall thin cylinder like bottle. It is made of glass and has a clear bottom which fades up to a dark purple color towards the top of the bottle. There is floral print in black on the side of the perfume. The nozzle cover is black and pops off. At the bottom “Armani Code” is printed in a white font. Armani Code was launched in 2006 and has hints of orange blossom, vanilla honey, bitter orange, absolute and Sambac jasmine. There are also notes of pear sorbet, ginger, blood orange, warmed honey and woods. This perfume is best for a mature woman that enjoys a scent with an oriental twist. Armani Code is recommended for casual occasions and comes in a 1.0 oz bottle which retails for $40, a 1.7 oz bottle which retails for $62 and a 2.5 oz bottle which retails for $75. This is a sexy, feminine scent for a fun independent woman.

Dior Cruise Collection

Dior Cruise Collection received the third fragrance, which arrives on the market in 2010. After Escale e Portofino and Escale e Pondichery, another edition is added to the collection - Escale Aux Marquises.

Inspired and dedicated to Tiare flower from the Pacific, the new fragrance leans toward cologne versions with feminine character and pink liquid which also confirms accentuated feminine notes. The composition incorporates aromas of orange blossom, pink pepper, cardamom, pepper, cinnamon, ginger, cloves, nutmeg, coriander, elemi and benzoin. Tiare flower crowns the composition and adds a seductive twist.

Perfumer of composition of Escale aux Marquises is Francois Demachy. The fragrance is available in a flacon characteristic of all fragrances of the Cruise Collection, in amounts of 75, 125 and 200ml. It will hit the shelves on June 2nd 2010.

Sunday, May 9, 2010

Calvin Klein Beauty

Calvin Klein is launching a new fragrance for women, Beauty, which arrives on the market in October 2010. The fragrance was created to support Calvin Klein's clothes collection, with elegant fragrance composition which does not have plans to be seductive, like for example Euphoria and Obsession.

Elegance, sophistication, timelessness and beauty are in the first plan. The perfume is ideal for mature women who choose models from Calvin Klein Collection line and enjoy style and spirit of Klein collections. Beauty is a fragrance representing woman in her 40es, her beauty, maturity and self-esteem.

Composition of Beauty was inspired by gracious curves and beauty of calla lily. Beauty depicts internal beauty of a woman, her strength and spirit. The fragrance was created by Sophie Labbe, of such notes as ambrette seed in a top, jasmine in a heart and cedar-base.

The fragrance arrives in highly elegant flacons in three sizes - 30, 50 and 100ml, along with accompanying products – 200 ml perfumed body lotion and 200 ml perfumed bath and shower cream. Advertising campaign was made by Craig McDean in February 2010 in Berlin. Advertising face of the fragrance is Diane Kruger, dressed in a gorgeous elegant white dress which accentuates her femininity and figure in the advertising campaign

Egyptian scene depicting the preparation of Lily perfume

Egyptian scene depicting the preparation of Lily perfume
Etruscan perfume vase shaped like a female head

The word perfume used today derives from the Latin “per fumus”, meaning through smoke. Perfumery, or the art of making perfumes, began in ancient Mesopotamia and Egypt and was further refined by the Romans and Persians.

Although perfume and perfumery also existed in India, much of its fragrances are incense based. The earliest distillation of Attar was mentioned in the Hindu Ayurvedic text Charaka Samhita. The Harshacharita, written in 7th century A.D. in Northern India mentions use of fragrant agarwood oil.

The world’s first recorded chemist is considered to be a woman named Tapputi, a perfume maker who was mentioned in a cuneiform tablet from the second millennium BC in Mesopotamia. She distilled flowers, oil, and calamus with other aromatics then filtered and put them back in the still several times.

In 2005, archaeologists uncovered what are believed to be the world’s oldest perfumes in Pyrgos, Cyprus. The perfumes date back more than 4,000 years. The perfumes were discovered in an ancient perfumery. At least 60 stills, mixing bowls, funnels and perfume bottles were found in the 43,000-square-foot (4,000 m2) factory. In ancient times people used herbs and spices, like almond, coriander, myrtle, conifer resin, bergamot, as well as flowers.

The Arabian chemist, Al-Kindi (Alkindus), wrote in the 9th century a book on perfumes which he named Book of the Chemistry of Perfume and Distillations. It contained more than a hundred recipes for fragrant oils, salves, aromatic waters and substitutes or imitations of costly drugs. The book also described 107 methods and recipes for perfume-making and perfume making equipment, such as the alembic (which still bears its Arabic name).

The Persian Muslim doctor and chemist Avicenna (also known as Ibn Sina) introduced the process of extracting oils from flowers by means of distillation, the procedure most commonly used today. He first experimented with the rose. Until his discovery, liquid perfumes were mixtures of oil and crushed herbs or petals, which made a strong blend. Rose water was more delicate, and immediately became popular. Both of the raw ingredients and distillation technology significantly influenced western perfumery and scientific developments, particularly chemistry.

The art of perfumery was known in western Europe ever since the 1221 if we consider the monks’recipes of Santa Maria delle Vigne or Santa Maria Novella of Florence, Italy. In the east, the Hungarians produced in 1370 a perfume made of scented oils blended in an alcohol solution at the command of Queen Elizabeth of Hungary best known as Hungary Water. The art of perfumery prospered in Renaissance Italy, and in the 16th century, Italian refinements were taken to France by Catherine de’ Medici’s personal perfumer, Rene the Florentine (Renato il fiorentino). His laboratory was connected with her apartments by a secret passageway, so that no formulas could be stolen en route. Thanks to Rene, France quickly became one of the European centers of perfume and cosmetic manufacture. Cultivation of flowers for their perfume essence, which had begun in the 14th century, grew into a major industry in the south of France. Between the 16th and 17th century, perfumes were used primarily by the wealthy to mask body odors resulting from infrequent bathing. Partly due to this patronage, the perfumery industry was created. In Germany, Italian barber Giovanni Paolo Feminis created a perfume water called Aqua Admirabilis, today best known as eau de cologne, while his nephew Johann Maria Farina (Giovanni Maria Farina) in 1732 took over the business . By the 18th century, aromatic plants were being grown in the Grasse region of France, in Sicily, and in Calabria, Italy to provide the growing perfume industry with raw materials. Even today, Italy and France remain the centre of the European perfume design and trade.

Perfume types reflect the concentration of aromatic compounds in a solvent, which in fine fragrance is typically ethanol or a mix of water and ethanol. Various sources differ considerably in the definitions of perfume types. The concentration by percent/volume of perfume oil is as follows:

* Perfume extract (Extrait): 15-40% (IFRA: typical 20%) aromatic compounds
* Eau de Parfum (EdP), Parfum de Toilette (PdT): 10-20% (typical ~15%) aromatic compounds. Sometimes listed as “eau de perfume” or “millésime”.
* Eau de Toilette (EdT): 5-15% (typical ~10%) aromatic compounds
* Eau de Cologne (EdC): Chypre citrus type perfumes with 3-8% (typical ~5%) aromatic compounds
* Splash and After shave: 1-3% aromatic compounds

Perfume oils are often diluted with a solvent, though this is not always the case, and its necessity is disputed. By far the most common solvent for perfume oil dilution is ethanol or a mixture of ethanol and water. Perfume oil can also be diluted by means of neutral-smelling oils such as fractionated coconut oil, or liquid waxes such as jojoba oil.

The intensity and longevity of a perfume is based on the concentration, intensity and longevity of the aromatic compounds (natural essential oils / perfume oils) used: As the percentage of aromatic compounds increases, so does the intensity and longevity of the scent created. Different perfumeries or perfume houses assign different amounts of oils to each of their perfumes. Therefore, although the oil concentration of a perfume in Eau de Parfum (EdP) dilution will necessarily be higher than the same perfume in Eau de Toilette (EdT) from within the same range, the actual amounts can vary between perfume houses. An EdT from one house may be stronger than an EdP from another.

Men’s fragrances are rarely sold as EdP or perfume extracts. As well, women’s fragrances are rarely sold in EdC concentrations. Although this gender specific naming trend is common for assigning fragrance concentrations, it does not directly have anything to do with whether a fragrance was intended for men or women.

Furthermore, some fragrances with the same product name but having a different concentration name may not only differ in their dilutions, but actually use different perfume oil mixtures altogether. For instance, in order to make the EdT version of a fragrance brighter and fresher than its EdP, the EdT oil may be “tweaked” to contain slightly more top notes or fewer base notes. In some cases, words such as “extrême”, “intense” or “concentrée”, that might indicate aromatic concentration are sometimes completely different fragrances that relates only because of a similar perfume accord. An example of this would be Chanel‘s Pour Monsieur and Pour Monsieur Concentrée.

Eau de Cologne (EdC) since 1706 in Cologne, Germany is originally a specific fragrance and trademark. However outside of Germany the term has become generic for Chypre citrus perfumes (without base-notes).

Shelves of perfumes

The precise formulae of commercial perfumes are kept secret. Even if they were widely published, they would be dominated by such complex ingredients and odorants that they would be of little use in providing a guide to the general consumer in description of the experience of a scent. Nonetheless, connoisseurs of perfume can become extremely skillful at identifying components and origins of scents in the same manner as wine experts.

The most practical way to start describing a perfume is according to the elements of the fragrance notes of the scent or the family it belongs to, all of which affect the overall impression of a perfume from first application to the last lingering hint of scent.

Perfume is described in a musical metaphor as having three sets of notes, making the harmonious scent accord. The notes unfold over time, with the immediate impression of the top note leading to the deeper middle notes, and the base notes gradually appearing as the final stage. These notes are created carefully with knowledge of the evaporation process of the perfume.

* Top notes: The scents that are perceived immediately on application of a perfume. Top notes consist of small, light molecules that evaporate quickly. They form a person’s initial impression of a perfume and thus are very important in the selling of a perfume. Also called the head notes.
* Middle notes: The scent of a perfume that emerges just prior to when the top notes dissipate. The middle note compounds form the “heart” or main body of a perfume and act to mask the often unpleasant initial impression of base notes, which become more pleasant with time. They are also called the heart notes.
* Base notes: The scent of a perfume that appears close to the departure of the middle notes. The base and middle notes together are the main theme of a perfume. Base notes bring depth and solidity to a perfume. Compounds of this class of scents are typically rich and “deep” and are usually not perceived until 30 minutes after application.

The scents in the top and middle notes are influenced by the base notes, as well the scents of the base notes will be altered by the type of fragrance materials used as middle notes. Manufacturers of perfumes usually publish perfume notes and typically they present it as fragrance pyramid, with the components listed in imaginative and abstract terms.

Grouping perfumes, like any taxonomy, can never be a completely objective or final process. Many fragrances contain aspects of different families. Even a perfume designated as “single flower”, however subtle, will have undertones of other aromatics. “True” unitary scents can rarely be found in perfumes as it requires the perfume to exist only as a singular aromatic material.

Classification by olfactive family is a starting point for a description of a perfume, but it cannot by itself denote the specific characteristic of that perfume.

The traditional classification which emerged around 1900 comprised the following categories:

* Single Floral: Fragrances that are dominated by a scent from one particular flower; in French called a soliflore. (e.g. Serge Lutens’ Sa Majeste La Rose, which is dominated by rose.)
* Floral Bouquet: Is a combination of fragrance of several flowers in a perfume compound e.g. Attar Majmua & Fancy Boquet etc.
* Ambered, or “Oriental”: A large fragrance class featuring the sweet slightly animalic scents of ambergris or labdanum, often combined with vanilla, tonka bean, flowers and woods. Can be enhanced by camphorous oils and incense resins, which bring to mind Victorian era imagery of the Middle East and Far East. A most notable example here would be Guerlain Shalimar.
* Wood: Fragrances that are dominated by woody scents, typically of agarwood, sandalwood and cedarwood. Patchouli, with its camphoraceous smell, is commonly found in these perfumes. A traditional example here would be Myrurgia’s Maderas De Oriente.
* Leather: A family of fragrances which features the scents of honey, tobacco, wood and wood tars in its middle or base notes and a scent that alludes to leather.
* Chypre: Meaning Cyprus in French, this includes fragrances built on a similar accord consisting of bergamot, oakmoss, patchouli, and labdanum. This family of fragrances is named after a perfume by François Coty. A notable example is Mitsouko (a popular name for girls in Japanese) by Guerlain.
* Fougère: Meaning Fern in French, built on a base of lavender, coumarin and oakmoss. Houbigant’s Fougère Royale pioneered the use of this base. Many men’s fragrances belong to this family of fragrances, which is characterized by its sharp herbaceous and woody scent.

Since 1945, due to great advances in the technology of perfume creation (i.e., compound design and synthesis) as well as the natural development of styles and tastes; new categories have emerged to describe modern scents:

* Bright Floral: combining the traditional Single Floral & Floral Bouquet categories. A good example would be Estée Lauder’s Beautiful.
* Green: a lighter and more modern interpretation of the Chypre type, with pronounced cut grass, crushed green leaf and cucumber-like scents. Two examples would be Estée Lauder’s Aliage or Sisley’s Eau de Campagne.
* Aquatic, Oceanic, or Ozonic: the newest category in perfume history, appearing in 1991 with Christian Dior’s Dune. A very clean, modern smell leading to many of the modern androgynous perfumes. Generally contains calone, a synthetic scent discovered in 1966. Also used to accent floral, oriental, and woody fragrances.
* Citrus: An old fragrance family that until recently consisted mainly of “freshening” eau de colognes, due to the low tenacity of citrus scents. Development of newer fragrance compounds has allowed for the creation of primarily citrus fragrances. A good example here would be Hermès’s Eau D’orange Verte.
* Fruity: featuring the aromas of fruits other than citrus, such as peach, cassis (black currant), mango, passion fruit, and others. A modern example here would be Ginestet Botrytis.
* Gourmand: scents with “edible” or “dessert”-like qualities. These often contain notes like vanilla, tonka bean and coumarin, as well as synthetic components designed to resemble food flavors. A sweet example is Thierry Mugler’s Angel. A savory example would be Dinner by BoBo, which has cumin and curry hints.

Fragrance wheel
Fragrance Wheel perfume classification chart, ver. 1983

The Fragrance wheel is a relatively new classification method that is widely used in retail and in the fragrance industry. The method was created in 1983 by Michael Edwards, a consultant in the perfume industry, who designed his own scheme of fragrance classification.The new scheme was created in order to simplify fragrance classification and naming scheme, as well as to show the relationships between each of the individual classes.

The five standard families consist of Floral, Oriental, Woody, Fougère, and Fresh, with the former four families being more “classic” while the latter consisting of newer bright and clean smelling citrus and oceanic fragrances that have arrived due to improvements in fragrance technology. Each of the families are in turn divided into sub-groups and arranged around a wheel.

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