Tuesday, August 31, 2010

What is Perfume

Perfume is a mixture of fragrant essential oils and aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces a pleasant scent . The odoriferous compounds that make up a perfume can be manufactured synthetically or extracted from plant or animal sources. Perfumes have been known to exist in some of the earliest human civilisations either through ancient texts or from archaeological digs. Modern perfumery began in the late 1800s with the commercial synthesis of aroma compounds such as vanillin or coumarin, which allowed for the composition of perfumes with smells previously unattainable solely from natural aromatics alone.

The word perfume used today derives from the Latin "per fumus", meaning through smoke. Perfumery, or the art of making perfumes, began in ancient Mesopotamia and Egypt and was further refined by the Romans and Persians. Although perfume and perfumery also existed in India, much of its fragrances are incense based. The earliest distillation of Attar was mentioned in the Hindu Ayurvedic text Charaka Samhita. The Harshacharita, written in 7th century A.D. in Northern India mentions use of fragrant agarwood oil. The world's first recorded chemist is considered to be a woman named Tapputi, a perfume maker who was mentioned in a cuneiform tablet from the second millennium BC in Mesopotamia.She distilled flowers, oil, and calamus with other aromatics then filtered and put them back in the still several times. In 2005, archaeologists uncovered what are believed to be the world's oldest perfumes in Pyrgos, Cyprus. The perfumes date back more than 4,000 years. The perfumes were discovered in an ancient perfumery. At least 60 stills, mixing bowls, funnels and perfume bottles were found in the 43,000-square-foot (4,000 m2) factory. In ancient times people used herbs and spices, like almond, coriander, myrtle, conifer resin, bergamot, as well as flowers.

The Arabian chemist, Al-Kindi (Alkindus), wrote in the 9th century a book on perfumes which he named Book of the Chemistry of Perfume and Distillations. It contained more than a hundred recipes for fragrant oils, salves, aromatic waters and substitutes or imitations of costly drugs. The book also described 107 methods and recipes for perfume-making and perfume making equipment, such as the alembic (which still bears its Arabic name).

The Persian chemist Ibn Sina (also known as Avicenna) introduced the process of extracting oils from flowers by means of distillation, the procedure most commonly used today. He first experimented with the rose. Until his discovery, liquid perfumes were mixtures of oil and crushed herbs or petals, which made a strong blend. Rose water was more delicate, and immediately became popular. Both of the raw ingredients and distillation technology significantly influenced western perfumery and scientific developments, particularly chemistry.

The art of perfumery was known in western Europe ever since the 1221 if we consider the monks' recipes of Santa Maria delle Vigne or Santa Maria Novella of Florence, Italy. In the east, the Hungarians produced in 1370 a perfume made of scented oils blended in an alcohol solution at the command of Queen Elizabeth of Hungary best known as Hungary Water. The art of perfumery prospered in Renaissance Italy, and in the 16th century, Italian refinements were taken to France by Catherine de' Medici's personal perfumer, Rene the Florentine (Renato il fiorentino). His laboratory was connected with her apartments by a secret passageway, so that no formulas could be stolen en route. Thanks to Rene, France quickly became one of the European centers of perfume and cosmetic manufacture. Cultivation of flowers for their perfume essence, which had begun in the 14th century, grew into a major industry in the south of France. Between the 16th and 17th century, perfumes were used primarily by the wealthy to mask body odors resulting from infrequent bathing. Partly due to this patronage, the perfumery industry was created. In Germany, Italian barber Giovanni Paolo Feminis created a perfume water called Aqua Admirabilis, today best known as eau de cologne, while his nephew Johann Maria Farina (Giovanni Maria Farina) in 1732 took over the business. By the 18th century, aromatic plants were being grown in the Grasse region of France, in Sicily, and in Calabria, Italy to provide the growing perfume industry with raw materials. Even today, Italy and France remain the centre of the European perfume design and trade.

The precise formulae of commercial perfumes are kept secret. Even if they were widely published, they would be dominated by such complex ingredients and odorants that they would be of little use in providing a guide to the general consumer in description of the experience of a scent. Nonetheless, connoisseurs of perfume can become extremely skillful at identifying components and origins of scents in the same manner as wine experts.

The most practical way to start describing a perfume is according to the elements of the fragrance notes of the scent or the family it belongs to, all of which affect the overall impression of a perfume from first application to the last lingering hint of scent


Traditional

The traditional classification which emerged around 1900 comprised the following categories:

Single Floral: Fragrances that are dominated by a scent from one particular flower; in French called a soliflore. (e.g. Serge Lutens' Sa Majeste La Rose, which is dominated by rose.)
Floral Bouquet: Is a combination of fragrance of several flowers in a perfume compound e.g. Attar Majmua & Fancy Boquet etc.
Ambered, or "Oriental": A large fragrance class featuring the sweet slightly animalic scents of ambergris or labdanum, often combined with vanilla, tonka bean, flowers and woods. Can be enhanced by camphorous oils and incense resins, which bring to mind Victorian era imagery of the Middle East and Far East.
Wood: Fragrances that are dominated by woody scents, typically of agarwood, sandalwood and cedarwood. Patchouli, with its camphoraceous smell, is commonly found in these perfumes. A traditional example here would be Myrurgia's Maderas De Oriente or Chanel Bois-des-Îles. A modern example would be Balenciaga Rumba.
Leather: A family of fragrances which features the scents of honey, tobacco, wood and wood tars in its middle or base notes and a scent that alludes to leather.
Chypre: Meaning Cyprus in French, this includes fragrances built on a similar accord consisting of bergamot, oakmoss, patchouli, and labdanum. This family of fragrances is named after a perfume by François Coty.
Fougère: Meaning Fern in French, built on a base of lavender, onion, coumarin and oakmoss. Houbigant's Fougère Royale pioneered the use of this base. Many men's fragrances belong to this family of fragrances, which is notcharacterized by its sharp herbaceous and woody scent. Some well-known modern fougères are Fabergé Brut and Guy Laroche Drakkar Noir.


Modern

Since 1945, due to great advances in the technology of perfume creation (i.e., compound design and synthesis) as well as the natural development of styles and tastes; new categories have emerged to describe modern scents:

Bright Floral: combining the traditional Single Floral & Floral Bouquet categories. A good example would be Estée Lauder's Beautiful.
Green: a lighter and more modern interpretation of the Chypre type, with pronounced cut grass, crushed green leaf and cucumber-like scents. Two examples would be Estée Lauder's Aliage or Sisley's Eau de Campagne.
Aquatic, Oceanic, or Ozonic: the newest category in perfume history, appearing in 1991 with Christian Dior's Dune. A very clean, modern smell leading to many of the modern androgynous perfumes. Generally contains calone, a synthetic scent discovered in 1966. Also used to accent floral, oriental, and woody fragrances.
Citrus: An old fragrance family that until recently consisted mainly of "freshening" eau de colognes, due to the low tenacity of citrus scents. Development of newer fragrance compounds has allowed for the creation of primarily citrus fragrances. A good example here would be Hermès's Eau D'orange Verte.
Fruity: featuring the aromas of fruits other than citrus, such as peach, cassis (black currant), mango, passion fruit, and others. A modern example here would be Ginestet Botrytis.
Gourmand: scents with "edible" or "dessert"-like qualities. These often contain notes like vanilla, tonka bean and coumarin, as well as synthetic components designed to resemble food flavors. A sweet example is Thierry Mugler's Angel. A savory example would be Dinner by BoBo, which has cumin and curry hints.

Fragrance Wheel perfume classification chart, ver. 1983

The Fragrance wheel is a relatively new classification method that is widely used in retail and in the fragrance industry. The method was created in 1983 by Michael Edwards, a consultant in the perfume industry, who designed his own scheme of fragrance classification.The new scheme was created in order to simplify fragrance classification and naming scheme, as well as to show the relationships between each of the individual classes.

The five standard families consist of Floral, Oriental, Woody, Fougère, and Fresh, with the former four families being more "classic" while the latter consisting of newer bright and clean smelling citrus and oceanic fragrances that have arrived due to improvements in fragrance technology. Each of the families are in turn divided into sub-groups and arranged around a wheel.

Crabtree & Evelyn will introduce Iris fragrance

Crabtree & Evelyn will introduce Iris, a new fragrance for women, early next month: Inspired by the delicate beauty of an exquisite single blossom, Crabtree & Evelyn IRIS epitomizes the modern woman who blends timeless elegance and femininity with an essence of creative spirit. By using the finest ingredients, including the classic Iris rhizome, also known as Orris root, and the lively top notes of natural Italian bergamot and cassis, Iris is an elegant yet fresh scent for day or evening. Additional notes include sandalwood, patchouli, vetiver, cedar and creamy musk. Crabtree & Evelyn Iris will be available in 100 ml Eau de Toilette and in a variety of bath, body and home fragrance products. read more: http://yourfragrance.info/iris-by-crabtree-evelyn/

new perfume: Carolina Herrera 212 VIP

Next month, Carolina Herrera 212 VIP, a new fragrance for women “inspired by New York’s young creative people”. 212 VIP is a flanker to 1997′s Carolina Herrera 212. 212 VIP was developed by perfumer Alberto Morillas; the notes for the floral fragrance include rum, passion fruit, gardenia, musk, vanilla and tonka bean. Carolina Herrera 212 VIP will be available in 30, 50 and 80 ml Eau de Parfum.

read more:

http://yourfragrance.info/carolina-herrera-212-vip/

Designer Tommy Hilfiger has quietly dropped his All-American image to promote Loud

Designer Tommy Hilfiger has quietly dropped his All-American image to promote Loud, his newest men's and women's fragrances for Estée Lauder. Earlier fragrance launches featured blonde-haired, blue-eyed American models, while new ads for Loud feature models who appear more at home in the 1980s club scene.

Both Loud for Her and Loud for Him are built around rose and patchouli notes and were developed by Aurelien Guichard and Yann Vasnier of Givaudan. The women’s scent adds lychee to the rose top note, and finishes with patchouli, while the men’s juice is primarily patchouli with a hint of rose.

read more : http://yourfragrance.info/tommy-hilfiger-loud-fragrant-duo/

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